Webinars
Join us for online sessions where we discuss the latest and most relevant insights in Asian Advertising
Introducing the 3AF 2023 Fall Webinar Series
FEATURED WEBINAR
AANHPIs, Family, Caregiving….Are We Ready?
Oct. 03, 2023 - 10:00 AM PST / 1:00 PM EST via Zoom
Tricia L. SandiegoSr. Advisor, Caregiving & Health, AARP
Nearly 48 million Americans—1 in 5 adults—are caregivers for a relative or friend over age 50. Asian seniors are the fastest growing demographic, and Asian American Native Hawaiian Pacific Islanders have unique caregiving challenges. These include language barriers, strong cultural beliefs that prioritize and respect elders, multi-generational households and a preference for home care vs. institutional care. In fact, many AANHPIs don’t consider themselves “caregivers” as it is just an “expected role in life.”
In this session, 3AF member AARP will provide important resources and strategies for caregivers and help them realize it is ok to take care of themselves as they are not alone in their journey.
UPCOMING WEBINARS
The Balance of Work and Woke
Oct. 25, 2023 - 11:00 AM PST / 2:00 PM EST via Zoom
Patricia Ratulangi
VP, Global Communications - Diversity, Equity & Inclusion, Nielsen
Alisa La
Manager of Public Policy & Government Relations, McDonald’s Corporation
Alexandra Cho
Director of Strategy, IW Group
What do acronyms like DEI, DEI&B, and ESG mean for brands today? What felt like a groundswell of visibility and diversity back in 2020, may feel like a tightrope for marketers today. While often advocacy is in our hearts, how does it really affect the bottom line? And what does it mean for future investments in the AANHPI audience? This panel is a conversation between marketers about how brands can embrace ESG and DE&I as core strategic business goals.
Past webinars viewable on demand:
3AF 2023 Fall Webinar Series #1 - Asian Identity, Brand Relationship and Media Consumption in the Post Covid World
September 6, 2023
This session will share key findings on Asian Americans from a multicultural study sponsored by the 3AF, Hispanic Market Council and a few media conglomerates.
45 mins
Being Asian in America
November 2, 2022
Asian American Advertising Federation partnered with the Pew Research Center to host a webinar on "Being Asian in America"
1 hour
Asian American Marketing and Advertising Townhall
August 5, 2020
Panel discussions focus on key initiatives the Asian American marketing and advertising industry is driving to tackle the anti-Asian bias impacting the community and highlight how interested parties can get involved.
90 mins
The Growth of Video Gaming and eSports During COVID-19
July 28, 2020
Discussion on the many changes occurring during the video gaming and e Sports area and what savvy advertisers and marketers can do take advantage of this growth.
40 mins
Future of Live - How Live Events are Adapting in the Age of Covid 19
June 13, 2020
Learn from our panel of experts who are utilizing streaming and other platforms to build community and "live" experiences.
40 mins
Strategies and Resources for Small Businesses During COVID 19
June 5, 2020
Southern California Minority Supplier Development Council and Redwood Resources share helpful tips and strategies for small businesses during COVID-19.
10 mins
Intertrend's Consumer Study on COVID-19
May 13, 2020
Strategic planning executives from Intertrend Communications share the results from a quantitative study they conducted during March and April about Asian Americans and COVID-19.
20 mins
Insights on Reaching Asian Consumers during Covid-19 and Post Covid-19
May 7, 2020
PayPal Money Transfer and Arcus Lending speak about their COVID-19 marketing strategies and how they are successfully activating them to reach and target the Asian consumer.
40 mins
Working From Home: How 3AF Members Are Getting It All Done During COVID-19
May 1, 2020
Tips and strategies for using technology while working from home; advice on how to virtually manage clients and well as motivate employees/teams; and obtaining the optimal balance of work and family life during these unprecedented times.
30 mins
Communications During Crisis - AARP's Response to COVID-19
April 20, 2020
AARP and their agency partner TDW+Co talk about how AARP adapted their communications strategies and responded quickly to the pandemic.
30 mins
3AF Covid-19 Webinar Series: Anti-discrimination Campaigns
April 17, 2020
3AF Covid-19 Webinar Series: Anti-discrimination Campaigns
1 hour