Webinars

Join us for online sessions where we discuss the latest and most relevant insights in Asian advertising

As the leading expert in Asian marketing and Asian advertising, the 3AF’s mission is to educate and inspire advertising and marketing communities to invest in the Asian American consumer segment.   We are proud to offer our on- demand webinar series as an educational resource to help marketers in their brand journey.  The following webinars highlight various Asian American marketing and advertising topics and subject matter experts.  We invite you to sit back, watch, pause, review and revisit the content at your convenience.    More webinars will be added so be sure to bookmark this page.

The 2024 Fall Webinar Series is back!

The 3AF is proud to be the leading resource in Asian marketing, Asian advertising and the power of the Asian American consumer. To help marketers in their brand journey in Asian, we are proud to kick off our 3AF 2024 Fall Webinar series.

Beginning in September and running through November, we will highlight subject matter experts who will share their insights in reaching the critical Asian American consumer segment. Learn from 3AF corporate members as well as agency partners/organizations via our free event. Be sure to mark your calendars and join us! 

September 18 at 9 am PST / 12 pm EST

The Adaptation and Integration of Marketing Strategies in Taiwan’s Unique Market Environment

Discover how businesses tailor their marketing approaches to fit Taiwan’s distinct cultural, social, and economic landscape. We’ll explore key aspects of marketing adaptation and integration, providing valuable insights into leveraging local opportunities and overcoming challenges. This webinar highlights the critical importance of culturally relevant, innovative, and agile marketing practices for success in Taiwan’s unique market.

This presentation will be presented in Mandarin with simultaneous interpretation in English.

Register for Webinar

Jill Chang, Consultant, CX & D2C, 博思益

Iris Yim, Principal, Sparkle Insights

Upcoming webinars:

October 2 at 10 am PST / 1 pm EST

The Growing Appeal of Asian Entertainment

Dive into the explosion of Asian entertainment in America. Learn why K-Pop and Korean dramas, Japanese anime, Chinese and Bollywood movies are taking over, and how social media is fueling the trend. Based on a comprehensive survey of 2,000 American adults, our webinar explores the reasons behind this phenomenon and which demographic groups are most drawn to each genre.

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Roy Eduardo Kokoyachuk: Co-Founder and Principal, ThinkNow

October 16 at 10 am PST / 1 pm EST

Asian American Consumer Market Research: Getting it Right

In this exclusive webinar, Amy Siadak, President and CEO of House of Marketing Research, will share strategies for understanding the Asian American consumer, one of the most influential and fast-growing market segments. The session will focus on developing a comprehensive market research strategy that aligns with both consumer needs and internal company dynamics, ensuring broader business goals are met. Attendees will explore innovative tactics tailored to this diverse consumer group, essential for succeeding in today’s competitive landscape.

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Amy Siadak, President and CEO, House of Marketing Research

October 30 at 10 am PST / 1 pm EST

Apaka Colors

Past webinars viewable on demand:

AAPIs: The Invisible Americans?
September 4, 2024
Join us to explore the stark reality that AAPIs, the fastest-growing ethnic group in America, are receiving less than 0.15% of the $659 billion advertising spend, and learn how we can change this dynamic to secure our fair share of resources and representation.
45 minutes
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AANHPI Mental Health Webinar
June 18, 2024
Join the Ad Council, Huntsman Mental Health Institute, and 3AF for insights on AANHPI mental health and a Q&A with Dr. Amanda Fujiki and Catherine Chao.
1 hour
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Bringing AANHPI Voices to the Forefront
April 12, 2024
Discover how Amplify AAPI, the largest and most representative public opinion panel for AANHPI communities, can illuminate their unique views, values, and priorities to drive meaningful change.
1 hour
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Meet and greet with General Motors and S&P Global
November 8, 2023
Leveraging data to drive strategies which earn Cultural Capital and drive EV adoption.
1 hour
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The Balance of Work and Woke
October 25, 2023
What do acronyms like DEI, DEI&B, and ESG mean for brands today? What felt like a groundswell of visibility and diversity back in 2020, may feel like a tightrope for marketers today.
1 hour
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AANHPIs, Family, Caregiving….Are We Ready?
October 3, 2023
In this session, 3AF member AARP will provide important resources and strategies for caregivers and help them realize it is ok to take care of themselves as they are not alone in their journey.
45 mins
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Asian Identity, Brand Relationship and Media Consumption in the Post Covid World
September 6, 2023
This session will share key findings on Asian Americans from a multicultural study sponsored by the 3AF, Hispanic Market Council and a few media conglomerates.
45 mins
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Being Asian in America
November 2, 2022
Asian American Advertising Federation partnered with the Pew Research Center to host a webinar on "Being Asian in America"
1 hour
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Asian American Marketing and Advertising Townhall
August 5, 2020
Panel discussions focus on key initiatives the Asian American marketing and advertising industry is driving to tackle the anti-Asian bias impacting the community and highlight how interested parties can get involved.
90 mins
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The Growth of Video Gaming and eSports During COVID-19
July 28, 2020
Discussion on the many changes occurring during the video gaming and e Sports area and what savvy advertisers and marketers can do take advantage of this growth.
40 mins
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Future of Live - How Live Events are Adapting in the Age of Covid 19
June 13, 2020
Learn from our panel of experts who are utilizing streaming and other platforms to build community and "live" experiences.
40 mins
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Strategies and Resources for Small Businesses During COVID 19
June 5, 2020
Southern California Minority Supplier Development Council and Redwood Resources share helpful tips and strategies for small businesses during COVID-19.
10 mins
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Intertrend's Consumer Study on COVID-19
May 13, 2020
Strategic planning executives from Intertrend Communications share the results from a quantitative study they conducted during March and April about Asian Americans and COVID-19.
20 mins
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Insights on Reaching Asian Consumers during Covid-19 and Post Covid-19
May 7, 2020
PayPal Money Transfer and Arcus Lending speak about their COVID-19 marketing strategies and how they are successfully activating them to reach and target the Asian consumer.
40 mins
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Working From Home: How 3AF Members Are Getting It All Done During COVID-19
May 1, 2020
Tips and strategies for using technology while working from home; advice on how to virtually manage clients and well as motivate employees/teams; and obtaining the optimal balance of work and family life during these unprecedented times.
30 mins
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