The 3AF is proud to be the leading resource in Asian marketing, Asian advertising and the power of the Asian American consumer. To help marketers in their brand journey in Asian, we are proud to kick off our 3AF Fall Webinar series. Beginning in September and running through November, we will highlight subject matter experts who will share their insights in reaching the critical Asian American consumer segment. Learn from 3AF corporate members as well as agency partners/organizations via our free event. Be sure to mark your calendars and join us!
Introducing the 3AF 2023 Fall Webinar Series
Meet and greet with General Motors and S&P Global
Previously aired on Nov. 8, 2023 - 10:00 AM PST / 1:00 PM EST via Zoom
Leveraging data to drive strategies which earn Cultural Capital and drive EV adoption.
Past webinars viewable on demand:
September 6, 2023
This session will share key findings on Asian Americans from a multicultural study sponsored by the 3AF, Hispanic Market Council and a few media conglomerates.
July 28, 2020
Discussion on the many changes occurring during the video gaming and e Sports area and what savvy advertisers and marketers can do take advantage of this growth.
June 13, 2020
Learn from our panel of experts who are utilizing streaming and other platforms to build community and "live" experiences.
June 5, 2020
Southern California Minority Supplier Development Council and Redwood Resources share helpful tips and strategies for small businesses during COVID-19.
May 7, 2020
PayPal Money Transfer and Arcus Lending speak about their COVID-19 marketing strategies and how they are successfully activating them to reach and target the Asian consumer.
May 1, 2020
Tips and strategies for using technology while working from home; advice on how to virtually manage clients and well as motivate employees/teams; and obtaining the optimal balance of work and family life during these unprecedented times.
April 20, 2020
AARP and their agency partner TDW+Co talk about how AARP adapted their communications strategies and responded quickly to the pandemic.
April 17, 2020
3AF Covid-19 Webinar Series: Anti-discrimination Campaigns