Webinars

Discover how inclusive marketing, with a focus on Asian American consumers, can fuel brand growth through authentic storytelling and targeted strategies in this webinar designed for agencies, media planners, and brand marketers seeking to drive impactful, multicultural campaigns.

Discover how an AAPI network can reshape Hollywood by showcasing bankable, relatable stories from the Asian American and Native Hawaiian/Pacific Islander (AANHPI) community, creating opportunities to amplify our narratives and talent.

Learn strategies for understanding the fast growing Asian American consumer market and developing research approaches that align with broader business goals.

Explore the rise of Asian entertainment in America, from K-Pop to anime, and how social media is driving the trend. Our webinar, based on a survey of 2,000 adults, reveals why and which groups are most captivated by each genre.

Learn how businesses adapt their marketing strategies to Taiwan’s unique cultural, social, and economic landscape. This webinar offers key insights into leveraging local opportunities, overcoming challenges, and the importance of culturally relevant and agile marketing for success in Taiwan’s market.

Join us to explore the stark reality that AAPIs, the fastest-growing ethnic group in America, are receiving less than 0.15% of the $659 billion advertising spend, and learn how we can change this dynamic to secure our fair share of resources and representation.

Join the Ad Council, Huntsman Mental Health Institute, and 3AF for insights on AANHPI mental health and a Q&A with Dr. Amanda Fujiki and Catherine Chao.

Discover how Amplify AAPI, the largest and most representative public opinion panel for AANHPI communities, can illuminate their unique views, values, and priorities to drive meaningful change.

Leveraging data to drive strategies which earn Cultural Capital and drive EV adoption.

What do acronyms like DEI, DEI&B, and ESG mean for brands today? What felt like a groundswell of visibility and diversity back in 2020, may feel like a tightrope for marketers today.

In this session, 3AF member AARP will provide important resources and strategies for caregivers and help them realize it is ok to take care of themselves as they are not alone in their journey.

This session will share key findings on Asian Americans from a multicultural study sponsored by the 3AF, Hispanic Market Council and a few media conglomerates.

Asian American Advertising Federation partnered with the Pew Research Center to host a webinar on "Being Asian in America"

Panel discussions focus on key initiatives the Asian American marketing and advertising industry is driving to tackle the anti-Asian bias impacting the community and highlight how interested parties can get involved.

Discussion on the many changes occurring during the video gaming and e Sports area and what savvy advertisers and marketers can do take advantage of this growth.