3AF is your Asian American Marketing Resource
The Asian American Advertising Federation (3AF) leads the charge for Asian American marketing, communications, and media companies, empowering business growth and fueling Asian American market expansion.
Be a Part of the Movement
Join us as a 3AF member today!
Coming Soon: The Asian Consumer Opportunity
A new 3AF study explores where spending, cultural influence, and brand relevance intersect for U.S. Asian consumers.
The full report and category supplements are coming soon for 3AF members.
A public Key Findings report will also be released.
Connecting Brands with Asian American Consumers
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Industry experts trust 3AF
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Years of advocacy and experience
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Million Asian Americans
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Median Household Income
1.9+
Trillion dollars of combined buying power by 2026
Program and Resources
Office Hours
Get personalized advice on advertising, marketing, and cultural insights from trusted leaders in the AANHPI consumer market.
Speakers Bureau
Ignite, empower, and inspire your audience with engaging, insightful, and experienced 3AF speakers who specialize in Asian American consumer expertise.
Summits
The largest national conference focusing solely on the Asian American consumer.
Webinars
Online sessions where we discuss the latest and most relevant insights in Asian advertising.
Job Board
Connect companies with top talent experienced in Asian American marketing, consumer insights, and multicultural advertising strategies.
Become A Member
The 3AF has been helping marketers in their brand journey with the Asian American segment for more than 24 years. Whether you're tapping this affluent segment for growth, trying to obtain insights for accurate portrayal of the Asian consumer in your inclusive advertising campaign, understanding the Asian media landscape to optimize your media buy, or trying to engage Asian employees within your company, the 3AF is your best resource. As we bring together the key players/partners in the Asian American marketing ecosystem, we can facilitate relationships and collaborations in the industry.