3AF is your Asian Marketing Resource

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3AF is the leading resource for Asian advertising, Asian marketing and the power of the Asian American consumer. We spotlight the power, impact and influence of Asian consumers. We can help you connect culturally and successfully with this critical community and activate your Asian American marketing programs.
Industry experts trust 3AF
Years of advocacy and experience
Million Asian Americans
Median Household Income
Trillion dollars of combined buying power by 2024


AANHPIs, Family, Caregiving….Are We Ready?

Oct. 03, 2023 - 10:00 AM PST / 1:00 PM EST via Zoom

Tricia Sandiego

Tricia L. Sandiego
Sr. Advisor, Caregiving & Health, AARP

Nearly 48 million Americans—1 in 5 adults—are caregivers for a relative or friend over age 50. Asian seniors are the fastest growing demographic, and Asian American Native Hawaiian Pacific Islanders have unique caregiving challenges. These include language barriers, strong cultural beliefs that prioritize and respect elders, multi-generational households and a preference for home care vs. institutional care. In fact, many AANHPIs don’t consider themselves “caregivers” as it is just an “expected role in life.”

In this session, 3AF member AARP will provide important resources and strategies for caregivers and help them realize it is ok to take care of themselves as they are not alone in their journey.

Why become a member of 3AF?

The 3AF has been helping marketers in their brand journey with the Asian American segment for more than 24 years. Whether you're tapping this affluent segment for growth, trying to obtain insights for accurate portrayal of the Asian consumer in your inclusive advertising campaign, understanding the Asian media landscape to optimize your media buy, or trying to engage Asian employees within your company, the 3AF is your best resource. As we bring together the key players/partners in the Asian American marketing ecosystem, we can facilitate relationships and collaborations in the industry.