3AF is your Asian Marketing Resource

Watch Video
3AF is the leading resource for Asian advertising, Asian marketing and the power of the Asian American consumer. We spotlight the power, impact and influence of Asian consumers. We can help you connect culturally and successfully with this critical community and activate your Asian American marketing programs.
Industry experts trust 3AF
Years of advocacy and experience
Million Asian Americans
Median Household Income
Trillion dollars of combined buying power by 2024



We'd like to thank our sponsors, speakers, attendees, and Toyota HQ for making this our best summit yet.

 Visit the Summit page for event photos and speaker details, and the Summit Archives for access to the full archived video content for the event.

Why become a member of 3AF?

The 3AF has been helping marketers in their brand journey with the Asian American segment for more than 24 years. Whether you're tapping this affluent segment for growth, trying to obtain insights for accurate portrayal of the Asian consumer in your inclusive advertising campaign, understanding the Asian media landscape to optimize your media buy, or trying to engage Asian employees within your company, the 3AF is your best resource. As we bring together the key players/partners in the Asian American marketing ecosystem, we can facilitate relationships and collaborations in the industry.