3AF 2024 Summit A Big Success

The 3AF’s first summit in Texas, our 15th annual, is in the books! Thanks to the attendees, sponsors and speakers who braved travel cancellations and weather delays to gather at Toyota HQ for an insightful and impactful conference focusing on the power of the Asian American consumer. It was great to convene all the bright minds in our industry together!

Sessions included executives from Toyota, Procter & Gamble, United Healthcare, Albertson’s Media Collective, New York Life, and the U.S. Census. Other topics included Dallas’ Asian American history, amplifying brand voices through the power of Asian American music, advancing inclusivity in survey research, the impact of AAPI voters in the upcoming presidential election, navigating new norms, brand innovation through global sensibility and inclusion, opportunities in Asian cinema and celebrating Asian days of significance. A highlight was the 3AF 2024 Excellence Awards dinner, where we honored the best and brightest work in our industry. Summit photos are posted below.

Special thanks to our generous sponsors who made the summit possible.

They include: Presenting Sponsor AARP. Venue Sponsor Lexus. Excellence Awards Reception Sponsor Pernod Ricard USA and Dinner Sponsor Intertrend. Gold Media Sponsor Datawrkz, and Gold Agency Sponsor IW Group. Gold Media Sponsor Apaka Colors. Networking Coffee Break Sponsors ChimeTV, Cold Tea Collective. Agency Sponsor Plan C Agency. Media Sponsors Elite Voyages, TFC – The Filipino Channel, iQiyi, VieTV Radio, The Filipino Press. Swag Bag Sponsor Diya TV and Raffle Prize Sponsor Lunar Hard Seltzer.

See you in May 2025!

Download the Presentation Decks (Password Protected)

If you attended the summit, we have sent the password to your email. If you have any questions, contact us at info@3af.org

Summit Photos

Photo credit: Asif Ali (Ambiance Studios)

See more photos!

Summit Agenda

Subject to Change
Summit Day 2 - Thursday, May 30, 8:00 AM - 12:30 PM

08:00 AM - 08:45 AM

Registration Desk Opens - Continental Breakfast/Networking

08:45 AM - 08:55 AM

Welcome Back to 3AF

Indrajit Majumdar, 3AF President, President, Vin Media & Digital solutions LLC

Genny Hom-Franzen, Executive Director, 3AF

08:55 AM - 09:40 AM

Navigating New Norms: Brand Innovation through Global Sensibility and Inclusion

Steven Moy, Founder and CEO


Steven Moy, CEO of L&C NYC, will address cultural diversity in shaping consumer expectations and brand strategies. Leveraging insights from the US Census, Moy will explore how America’s evolving demographics demand a more authentic and socially responsible approach from brands. Attendees will learn about the significance of digital communities in building brand loyalty, the impact of Web3 technologies on consumer data privacy, and how AI can drive inclusive marketing practices. This session is essential for marketing professionals and brand managers eager to integrate diversity and innovation into their strategies, ensuring their brands remain competitive and culturally relevant in a dynamic market landscape.

09:40 AM - 10:25 PM

Happy Holidays! Celebrating Asian Days of Significance

Howard Lichtman, MBA, JD Partner & Co-founder

Ethnicity Matters

Learn about the key Chinese and South Asian Days of Significance showcasing how mainstream brands can be both in language and in culture

10:25 AM - 10:40 AM

Coffee Break

Sponsored by Cold Tea Collective

10:40 AM - 11:25 AM

Speaking Their Language: How New York Life Connects with a Diversity of Consumers

Shiny Qin, Corporate VP of Target Markets

New York Life

Multicultural marketing can lead to unlimited opportunities—and DEI is at the heart of it. In this session, Shiny Qin, CVP of Target Markets at New York Life, shares how one of the largest life insurance companies in the world builds and retains a diverse sales force, approaches the challenges of in-language/in-culture marketing, and strategically fosters strong connections with specific target segments. With insights into collaborating with internal teams and engaging external agencies, Shiny’s real-world case studies highlight how these efforts can drive strong business growth and increase operational efficiency.

11:25 AM - 12:15 PM

Asian Cinema - Growth and Opportunities

Michael Spaeth, co-founder and Chief Operations Officer (COO), Alerion Services

Ajay Bansiwal, Secretary Head of Multicultural Business, Datawrkz

Eric Bond, Senior Director of Content Programming, Cinemark

South Asian representation in film is having an unprecedented moment in the United States, which includes a run of mainstream attention and historic Oscar recognition for films such as RRR, the Elephant Whisperer, and To Kill a Tiger. This session will provide an overview of the success of South Asian films in the last two decades, the reasons behind this rise in viewer engagement, and how marketers can leverage this trend for broader reach and impact.

12:15 PM - 12:30 PM


Event Speakers (Partial List)

Chris Law
National Vice President, Asian Initiatives, UnitedHealthcare
Yea Yun Chow
APA Initiatives Creative Leader & Senior Director, Procter & Gamble
Eric Nam
Founder and Creative Director, DIVE Studios
Ronny Ho
Head of Dance & Electronic Development, Spotify
Brian Nam
CEO, DIVE Studios
Shiny Qin
Corporate VP of Target Markets, New York Life
Mike Chuthakieo
Chief Revenue Officer, 88rising
Daphne Kwok
Vice President Diversity, Equity & Inclusion, Asian American & Pacific Islander Audience Strategy, AARP
Mike Tripp
Group Vice President, Toyota Division Marketing
Stephanie Drenka
Stephanie KyeongSeon Drenka, Co-founder and Executive Director, Dallas Asian American Historical Society
Tyler McBride
Sr. Manager, Brand, Growth Audiences, Cross Vehicle Line Marketing, Toyota North America
Patricia Ratulangi
VP, Global Communications - Diversity, Equity & Inclusion and Corporate Citizenship, Nielsen
Matrika Chapagain, Ph.D.
Senior Research Manager, Analytics & Audiences AARP Research
Susana Guerra Privett
Data Dissemination Specialist, U.S. Census Bureau
Eric Bond
Senior Director of Content Programming, Cinemark
Harvey Ma
Vice President, Albertsons Media Collective
Chanda Parbhoo
Founder, SAAVETX South Asian American Voter Empowerment
Alex Chew
Director, Amplify AAPI, NORC at the University of Chicago
Iris Yim
3AF Chair of Research Committee and Principal of Sparkle Insights
Michael Spaeth
Co-founder and Chief Operations Officer (COO), Alerion Services
John Ishiyama
Professor and Department Chair, Political Science,University of North Texas
Cheryl Lee
Executive Director, Media and Analytics, Intertrend
Steven Moy
Founder and CEO, Moyandhalter
Joe Min
Vice President, Client Management, Intertrend
Matthew Choy
Executive Director, Intertrend
Ajay Bansiwal
Head of Multicultural, Datawrkz
Genny Hom-Franzen
Executive Director, 3AF
Indrajit Majumdar
Vin Media & Digital solutions LLC, President
Howard Lichtman, MBA, JD
Partner & Co-founder, Ethnicity Matters
“The 3AF Summit is a unique opportunity to gain insight, in its truest sense, from those who understand the landscape inside and out.”
Day Nahm,
Account Executive Integrated Marketing
Maribel Orozco

“I was there to learn really, but I was also pleasantly surprised of the fantastic energy and atmosphere you all created.”

Donna Bantle

I participate in the annual 3AF Asian Marketing Summit because it is only via collaboration between all entities that we can continue to grow the Asian market in the US.

Eric Orrantia

The summit always has excellent presenters and case studies, helping to illuminate the value and importance of targeting the Asian consumer in the US


Toyota Motor North America
 6565 Headquarters Drive, Plano, TX

The conference venue is situated approximately 20 miles from the closest major airports, namely Dallas/Fort Worth International Airport (DFW) and Dallas Love Field Airport (DAL). You have the option to rent a car, take a taxi, or use a ride-sharing service to access Toyota National Headquarters – 6565 Headquarters Drive in Plano from either of these airports.

Hotel Room Block

The 3AF has negotiated a special room rate at the Hilton Dallas/Plano Granite Park of $199 per night, not including taxes and fees. The hotel, approximately 2 miles from the summit venue, is also the location for the 3AF Excellence Awards dinner. A limited number of rooms are available and must be booked using the special link below. The last day to book is Monday, May 6th.

Dining & Entertainment near the Hilton Granite Park


  • 3rd largest city in Texas, fast-growing in the U.S.
  • Known for thriving arts and culture scene: Dallas Arts District, largest in the nation.
  • With more than 26 Asian nationalities represented in the greater Dallas area, Asian culture is an integral part of Dallas’ business and identity.
  • International Museum of Cultures
  • DFW Chinatown
  • Dallas Asian Trade Market
  • Iconic skyline with Reunion Tower, Bank of America Plaza.
  • Rich history, including JFK assassination site (Sixth Floor Museum).

           Check out Visit Dallas/Asian Culture for more details.


  • 24.2% of the population is Asian, the second-largest group after white residents.
  • Safe and highly ranked place to live in the U.S
  • Thriving business and tech hub, headquarters for major companies like Toyota, J.C. Penney, and Frito-Lay.
  • Historic downtown with shops, restaurants, and cultural attractions.
  • Abundance of parks and recreational opportunities.
  • Welcoming and diverse community.

           Check out Visit Plano for more details.

Our Sponsors

Presenting Sponsor

Venue Sponsor

Excellence Awards Reception Sponsor

Excellence Awards Dinner sponsor

Media Sponsor - Gold

Networking Coffee Break Sponsor

Networking Coffee Break Sponsor

Networking Coffee Break Sponsor

Agency Sponsor - Gold

Agency Sponsor

Media Sponsors

Swag Bag Sponsor

Raffle Prize Sponsor

Tell me more

Request additional information on the 3AF 2024 Asian Marketing Summit, and get information on individual or group registrations, or becoming a sponsor, speaker or exhibitor.