15th Annual Asian Marketing Summit

Welcome to the 15th Annual Asian Marketing Summit, where innovation converges with insight, and industry leaders unite to shape the future of marketing. Join us on May 29-30 in Texas for the largest national conference dedicated to Asian marketing.

Our agenda focuses on Marketing Excellence, Redefining Asian American narratives, and The Power and Influence of Asian Americans. Explore cutting-edge strategies, narrative reshaping, and cultural impacts shaping the industry. Elevate your understanding of Marketing Excellence, gain insights into redefining Asian American narratives, and explore the profound influence of Asian Americans.

Bringing together leaders in Asian advertising and marketing, our summit spotlights the power of the Asian American community. Explore growth opportunities, gather insights for inclusive advertising, optimize media buys, and engage Asian American employees.

In an era of a growing multicultural majority, the 3AF Summit underscores the urgency for marketers to reach consumers authentically and strategically. Don’t miss this exclusive opportunity to glean insights from 3AF experts about the Asian American consumer opportunity. Join us for a one-and-a-half-day journey of discovery, knowledge sharing, and networking to shape the future of marketing.

AGENDA
Wednesday, May 29 8 a.m. – 5 p.m. and Thursday, May 30 8 a.m. – 12:30 p.m.

3AF EXCELLENCE AWARDS AND RECEPTION
Wednesday, May 29 5:30 p.m. – 8:30 p.m.

More to come, check back for updates & mark your calendars! Add to Google,  Outlook,  Apple iCal.

Summit Agenda

Subject to Change
May 30
Summit Day 2 - Thursday, May 30, 8:00 AM - 12:30 PM

08:00 AM - 08:45 AM

Registration Desk Opens - Continental Breakfast/Networking

08:45 AM - 08:55 AM

Welcome Back to 3AF!

Indrajit Majumdar, 3AF President, Head - Content , Marketing , Brand Partnerships, ZeeTV

Genny Hom-Franzen, Executive Director, 3AF

08:55 AM - 09:40 AM

Navigating New Norms: Brand Innovation through Global Sensibility and Inclusion

Steven Moy, Chief Executive Officer

L&C NYC

Steven Moy, CEO of L&C NYC, will address cultural diversity in shaping consumer expectations and brand strategies. Leveraging insights from the US Census, Moy will explore how America’s evolving demographics demand a more authentic and socially responsible approach from brands. Attendees will learn about the significance of digital communities in building brand loyalty, the impact of Web3 technologies on consumer data privacy, and how AI can drive inclusive marketing practices. This session is essential for marketing professionals and brand managers eager to integrate diversity and innovation into their strategies, ensuring their brands remain competitive and culturally relevant in a dynamic market landscape.

09:40 AM - 10:25 PM

Case Study

10:25 AM - 10:40 AM

Coffee Break

10:40 AM - 11:25 AM

Speaking Their Language: How New York Life Connects with a Diversity of Consumers

Shiny Qin, Corporate VP of Target Markets

New York Life

Multicultural marketing can lead to unlimited opportunities—and DEI is at the heart of it. In this session, Shiny Qin, CVP of Target Markets at New York Life, shares how one of the largest life insurance companies in the world builds and retains a diverse sales force, approaches the challenges of in-language/in-culture marketing, and strategically fosters strong connections with specific target segments. With insights into collaborating with internal teams and engaging external agencies, Shiny’s real-world case studies highlight how these efforts can drive strong business growth and increase operational efficiency.

11:25 AM - 12:15 PM

Asian Cinema - Growth and opportunities

South Asian representation in film is having an unprecedented moment in the United States, which includes a run of mainstream attention and historic Oscar recognition for films such as RRR, the Elephant Whisperer, and To Kill a Tiger. This session will provide an overview of the success of South Asian films in the last two decades, the reasons behind this rise in viewer engagement, and how marketers can leverage this trend for broader reach and impact.

12:15 PM - 12:30 PM

Closing

Event Speakers (Partial List)

Chris Law
National Vice President, Asian Initiatives, UnitedHealthcare

Chris Law

National Vice President, Asian Initiatives, UnitedHealthcare

Chris has 30 years’ experience in leading the business to serve Asian communities and drive membership growth. He oversees UnitedHealthcare Asian Initiatives operations, including sales, marketing, customer service, community relations and business development across all product segments. Under Chris’ leadership, Asian Initiatives offered its services first in the New York Chinese community in 1994 and has since expanded into serving the Korean, South Asian and Vietnamese communities nationwide. Chris holds bachelor’s degrees in engineering and a master’s degree in management from MIT.
Yea Yun Chow
APA Initiatives Creative Leader & Senior Director, Procter & Gamble

Yea Yun Chow

APA Initiatives Creative Leader & Senior Director, Procter & Gamble

Ms. Yea Yun Chow is a brand strategy and advertising specialist at Procter & Gamble (P&G), with over 20 years of experience. Ms. Chow has been recognized for her work on iconic advertising campaigns that include Dawn “Saves Wildlife”, Always “Have A Happy Period”, Head & Shoulders “Shoulders of Greatness” and Pampers “Love The Change”. Ms. Chow’s work has won numerous awards including Clios, SABRE Awards, Gold Effies and Cannes Lions. In every instance, Ms. Chow has been a champion of creativity in service of brand-building effectiveness.
Eric Nam
Founder and Creative Director, DIVE Studios

Eric Nam

Founder and Creative Director, DIVE Studios

Eric Nam, the 2023 TIME100 Impact Award Honoree and GQ Korea’s Man of the Year, is a dynamic force in entertainment and entrepreneurship. As a musician, actor, TV personality, and entrepreneur, he's redefined success. With his debut album hitting #3 on US and #7 on UK Spotify charts, Eric's independent journey has been monumental, amassing over 1 billion global streams. Currently on his House on a Hill World Tour, Eric has sold over 130,000 tickets across 80 shows. As founder of 'The Daebak Show,' he leads the #1 K-pop podcast. With upcoming film roles and ventures like DIVE Studios and Mindset, Eric continues to shape culture.
Ronny Ho
Head of Dance & Electronic Development, Spotify

Ronny Ho

Head of Dance & Electronic Development, Spotify

Ronny Ho, Head of Dance & Electronic Development at Spotify, leads audience growth, curation, and programming across diverse electronic genres. She fosters the Asian & AAPI creator community through content initiatives. Previously, she contributed to the Artist & Label Services and Business Development teams at Spotify. Beyond work, she co-leads the Dance Committee for She is The Music and serves on the board for Femme House. Additionally, she mentors within the Asian American Collective community.
Brian Nam
CEO, DIVE Studios

Brian Nam

CEO, DIVE Studios

Brian Nam, CEO of DIVE Studios and Mindset, alongside his brothers Eric and Eddie Nam, leads a digital media empire. Since 2019, DIVE Studios has captivated Asian-American and global K-Pop audiences with over 1 billion views on video series and podcasts. With a loyal community of 6 million on social media, DIVE shares intimate K-Pop insights and authentic AAPI stories. Introduced in 2021, Mindset, a self-care app, boasts 850k active users. Backed by notable investors like Union Square Ventures and HYBE Corporation, Brian aims to elevate DIVE and Mindset, fostering a lasting positive impact worldwide.
Shiny Qin
Corporate VP of Target Markets, New York Life

Shiny Qin

Corporate VP of Target Markets, New York Life

Shiny Qin, corporate VP of Target Markets at New York Life, oversees marketing strategies for diverse cultural markets, supporting recruitment, development, and sales. Previously, she spent eight years at General Motors in various corporate communications roles and led account management for boutique agencies. Shiny holds an MS from Northwestern University and a BA from Hunter College. Her interests include travel and photography.
Mike Chuthakieo
Chief Revenue Officer, 88rising

Mike Chuthakieo

Chief Revenue Officer, 88rising

As the Chief Revenue Officer at 88rising, Mike leads global commercial partnerships across its Artists, Festival IP, Content, and Media, championing Asian creativity and culture worldwide. Before 88rising, he held leadership roles at Pinterest, Pandora, and Myspace, growing their ads businesses. A veteran with over 20 years in ad agency, sports marketing, media, and Adtech, Mike has a proven track record in strategy, monetization, and growth for innovative organizations.
Cheryl Lee
Executive Director, Media and Analytics, Intertrend

Cheryl Lee

Executive Director, Media and Analytics, Intertrend

A strategic marketing leader with over 20 years of global agency experience, Cheryl drives ground-breaking campaigns for world-class brands, delivering sustained ROI. She excels in omni-channel marketing, brand strategy, and data-driven media. Cheryl's achievements include award-winning campaigns for Toyota, J.P. Morgan Chase, and Johnson & Johnson/Neutrogena. Currently, she serves on the board of directors at 3AF. Known for team building and long-term relationships, Cheryl holds a Master's in Communication Management from USC, and speaks Mandarin fluently. Based in Pasadena, she enjoys movies, fitness, and exploring diverse cultures.
Mike Tripp
Group Vice President, Toyota Division Marketing

Mike Tripp

Group Vice President, Toyota Division Marketing

Michael Tripp, Group VP of Toyota Division Marketing at TMNA, directs all divisional advertising and motorsports. His tenure includes roles in marketing, sales, and management, notably as VP of Lexus Guest Experience. With an MBA and a Bachelor’s in Industrial Psychology, Tripp’s leadership has been pivotal in Toyota’s global brand expansion. Outside work, he enjoys biking with his family in Texas.
Stephanie Drenka
Stephanie KyeongSeon Drenka, Co-founder and Executive Director, Dallas Asian American Historical Society

Stephanie Drenka

Stephanie KyeongSeon Drenka, Co-founder and Executive Director, Dallas Asian American Historical Society

Stephanie KyeongSeon Drenka, a Korean adoptee, is a writer and photographer with a profound dedication to amplifying Asian American voices. As the co-founder and executive director of the Dallas Asian American Historical Society, she leads efforts to research and preserve the rich legacy of Asian Americans in Dallas. Formerly the communications director for Dallas Truth, Racial Healing & Transformation, Stephanie also founded VISIBLE Magazine, championing underrepresented voices in media. With a BA in Communication from DePaul University, her work graces prestigious outlets like The Washington Post, Huffington Post, and Newsweek, showcasing her commitment to diverse storytelling.
Eric Bond
Senior Director of Content Programming, Cinemark

Eric Bond

Senior Director of Content Programming, Cinemark

Eric Bond has spent nearly 30 years working in the film industry in a variety of positions in film distribution, sales, exhibition, and film buying for such companies like Paramount Pictures, New Line Cinema, and Rave Cinemas. Currently works at Cinemark Theaters overseeing content programming for Dallas Ft Worth area theaters as well as coordinating the programming of South Asian films for Cinemark.
Tim Bliss
General Manager, Toyota Marketing

Tim Bliss

General Manager, Toyota Marketing

Tim Bliss, General Manager of Toyota Marketing at TMNA, oversees Toyota brand marketing, communications, and dealer education. He spearheaded the SmartPath and Monogram digital retail solutions, earning him an Automotive News Industry All-Star title in 2022. With a rich history in various managerial roles across Toyota’s field operations and a Marketing degree from the University of Illinois, his expertise has significantly shaped Toyota’s retail landscape.
Susana Guerra Privett
Data Dissemination Specialist, U.S. Census Bureau

Susana Guerra Privett

Data Dissemination Specialist, U.S. Census Bureau

I am a Data Dissemination Specialist (DDS) covering Texas, Oklahoma, Kansas and assisting in New Mexico. My duties are to conduct workshops, give presentations or speak on Census Bureau data, various surveys, and census.gov. I work closely with organizations, local governments, businesses, Federal and state agencies to provide a clear understanding of the Census Bureau and the data we collect. Please allow me to assist you find the Census data you need or answer any questions you may have.
Harvey Ma
Vice President, Albertsons Media Collective

Harvey Ma

Vice President, Albertsons Media Collective

Harvey Ma is a 20-year business executive with a background in leading international teams across businesses in retail, manufacturing, engineering and telecommunications. He currently serves as Vice President, Albertsons Media Collective. Prior to that, he was Senior Vice President for Omni, Consumer and Retail performance at NielsenIQ, leading overall portfolio strategy, as well as Head of Sales and Marketing at Roundel, the in-house marketing/advertising agency for Target Corporation.
Iris Yim
3AF Chair of Research Committee and Principal of Sparkle Insights

Iris Yim

3AF Chair of Research Committee and Principal of Sparkle Insights

Iris is the Research Chair of 3AF and Principal of Sparkle Insights. She is a seasoned researcher well versed in both qualitative and quantitative methodologies. Her experience in research across different industries and cultural segments makes her a versatile researcher to solve clients’ business problems and uncover insights. She is an alumna of the RIVA Training Institute and holds an MBA from the University of Michigan and a master’s degree in public relations from the University of Southern California.
Michael Spaeth
Co-founder and Chief Operations Officer (COO), Alerion Services

Michael Spaeth

Co-founder and Chief Operations Officer (COO), Alerion Services

Michael Spaeth, co-founder and COO of Alerion Services, is a seasoned film buyer with expertise in Hollywood and a focus on Tamil, Telugu, and Hindi films. Starting at Cinemark USA Inc., he rose to become one of the youngest General Managers, managing a location in Atlanta with over 700,000 annual patrons. Transitioning to Spotlight Theatres, he played a key role in their acquisition by Reliance MediaWorks BIG Cinemas. As Director of Film, he programmed content for 200 screens. Michael's career highlights include consulting on the release of "3 Idiots" and serving as COO of Cinegrand Pvt. Ltd. Today, he continues as COO of Alerion Services/Spotlight Theatres, handling high-profile releases and providing film buying consulting services.
Steven Moy
Chief Executive Officer, L&C NYC

Steven Moy

Chief Executive Officer, L&C NYC

Steven Moy is a hands-on marketing agency CEO who lives by the philosophy “Speed is the New Black.” He has a strong track record (30+ years) of creating high-performing businesses and teams with new service offerings, strategic M&A, and high-growth partnerships. For decades, Steven has worked on large-scale digital transformation and world-recognized initiatives for global brands, including American Express, McDonald’s, Marvel, Shiseido, Johnson & Johnson, CVS Health, Kendo Brands, Post Consumer Brands, Samsung, and AT&T.
Matthew Choy
Executive Director, Intertrend

Matthew Choy

Executive Director, Intertrend

Matthew Choy, Executive Director at Intertrend, leads the Plano office, managing major clients like Toyota and California Lottery. He crafts strategies and creative solutions, fostering enduring client relationships. Formerly, he was an ad creative for global brands and steered a tech startup to IPO. He enjoys family time with his wife, daughters, and dog, Milky Way.
Genny Hom-Franzen
Executive Director, 3AF

Genny Hom-Franzen

Executive Director, 3AF

Genny Hom-Franzen is Executive Director of the Asian American Advertising Federation (3AF), a position she has held since 2009. She works with the Board to steer and manage the organization and ensure the success of projects, events, and initiatives. Prior to joining 3AF, she held senior positions at several PR agencies and in corporate communications. A dedicated champion for the AAPI community, she has been recognized by several non-profits and received an Ilima Award of Excellence in media relations.
Indrajit Majumdar
3AF President and Head - Content; Marketing; Brand Partnerships, ZeeTV

Indrajit Majumdar

3AF President and Head - Content; Marketing; Brand Partnerships, ZeeTV

Indrajit Majumdar is Head - Content , Marketing , Brand Partnerships, Zee Network, the leading South Asian television network in North and Latin America and Board President of the Asian American Advertising Federation (3AF). He is a strong advocate for multiculturalism in the North American market and media space with two decades of cutting-edge work achievements across television, digital, print, and events spanning India, the United States, Canada, Trinidad, and Latin America. In his spare time, he is an avid soccer player and swimmer.
“The 3AF Summit is a unique opportunity to gain insight, in its truest sense, from those who understand the landscape inside and out.”
Day Nahm,
Account Executive Integrated Marketing
Maribel Orozco

“I was there to learn really, but I was also pleasantly surprised of the fantastic energy and atmosphere you all created.”

Donna Bantle

“I participate in the annual 3AF Asian Marketing Summit because it is only via collaboration between all entities that we can continue to grow the Asian market in the US. ”

Eric Orrantia

“The summit always has excellent presenters and case studies, helping to illuminate the value and importance of targeting the Asian consumer in the US”

Location

Toyota Motor North America
 6565 Headquarters Drive, Plano, TX

The conference venue is situated approximately 20 miles from the closest major airports, namely Dallas/Fort Worth International Airport (DFW) and Dallas Love Field Airport (DAL). You have the option to rent a car, take a taxi, or use a ride-sharing service to access Toyota National Headquarters – 6565 Headquarters Drive in Plano from either of these airports.

Registration

Check out our 2023 summit agenda and speakers here!

Regular

April 16 to May 29

Includes: Continental breakfast on both days, all sessions, coffee breaks, lunch on 5/29, and gala reception on 5/29

Members $1000
Members Group rate $800
(For 3 or more)

Non-members $1,200

Early Bird

Extended Until April 15

Includes: Continental breakfast on both days, all sessions, coffee breaks, lunch on 5/29, and gala reception on 5/29

Members $800
Members Group rate $700
(For 3 or more)

Non-members $1,000

Ended

For 3AF members pricing and registration, please email us at: bcurtis@3af.org

* Photo ID will be required for each attendee when entering the venue and for collecting a badge onsite.

* Cancellation, Refund & Substitution Policy If circumstances change and you can no longer attend this summit, you may cancel your registration by providing written notice via email at : bcurtis@3af.org. Registrations may be refunded in full, if a cancellation is made in writing up to 45 calendar days prior to the in-person summit start date. A refund of all fees, minus a $100 administrative fee, will be given for cancellations received by April 14, 2024. Cancellations received after the cancelation cutoff date or nonattendance will not be refunded. Substitution of registrations may be made at any time up to the summit start date. All substitutions must be approved and will be at 3AF discretion. Sharing of attendee badges/credentials is not permitted at any time.

Hotel Room Block

The 3AF has negotiated a special room rate at the Hilton Dallas/Plano Granite Park of $199 per night, not including taxes and fees. The hotel, approximately 2 miles from the summit venue, is also the location for the 3AF Excellence Awards dinner. A limited number of rooms are available and must be booked using the special link below. The last day to book is Monday, May 6th.

https://book.passkey.com/e/50801045
Dining & Entertainment near the Hilton Granite Park

Tourist Attractions

As you partake in the conference, you’ll have the opportunity to schedule some time to discover the rich offerings of both Dallas and Plano. Here are some intriguing facts about these cities:

Dallas

  • 3rd largest city in Texas, fast-growing in the U.S.
  • Known for thriving arts and culture scene: Dallas Arts District, largest in the nation.
  • With more than 26 Asian nationalities represented in the greater Dallas area, Asian culture is an integral part of Dallas’ business and identity.
  • International Museum of Cultures
  • DFW Chinatown
  • Dallas Asian Trade Market
  • Iconic skyline with Reunion Tower, Bank of America Plaza.
  • Rich history, including JFK assassination site (Sixth Floor Museum).

           Check out Visit Dallas/Asian Culture for more details.

Plano

  • 24.2% of the population is Asian, the second-largest group after white residents.
  • Safe and highly ranked place to live in the U.S
  • Thriving business and tech hub, headquarters for major companies like Toyota, J.C. Penney, and Frito-Lay.
  • Historic downtown with shops, restaurants, and cultural attractions.
  • Abundance of parks and recreational opportunities.
  • Welcoming and diverse community.

           Check out Visit Plano for more details.

Our Sponsors

Presenting Sponsor

Venue Sponsor

Excellence Awards Reception Sponsor

Excellence Awards Dinner sponsor

Media Sponsor - Gold

Networking Coffee Breaks Sponsor

Agency Sponsor - Gold

Agency Sponsor

Media Sponsors

Swag Bag Sponsor

Tell me more

Request additional information on the 3AF 2024 Asian Marketing Summit, and get information on individual or group registrations, or becoming a sponsor, speaker or exhibitor.