15th Annual Asian Marketing Summit

Welcome to the 15th Annual Asian Marketing Summit, where innovation converges with insight, and industry leaders unite to shape the future of marketing. Join us on May 29-30 in Texas for the largest national conference dedicated to Asian marketing.

Our agenda focuses on Marketing Excellence, Redefining Asian American narratives, and The Power and Influence of Asian Americans. Explore cutting-edge strategies, narrative reshaping, and cultural impacts shaping the industry. Elevate your understanding of Marketing Excellence, gain insights into redefining Asian American narratives, and explore the profound influence of Asian Americans.

Bringing together leaders in Asian advertising and marketing, our summit spotlights the power of the Asian American community. Explore growth opportunities, gather insights for inclusive advertising, optimize media buys, and engage Asian American employees.

In an era of a growing multicultural majority, the 3AF Summit underscores the urgency for marketers to reach consumers authentically and strategically. Don’t miss this exclusive opportunity to glean insights from 3AF experts about the Asian American consumer opportunity. Join us for a one-and-a-half-day journey of discovery, knowledge sharing, and networking to shape the future of marketing.

AGENDA
Wednesday, May 29 8 a.m. – 5 p.m. and Thursday, May 30 8 a.m. – 1:00 p.m.

3AF EXCELLENCE AWARDS AND RECEPTION
Wednesday, May 29 5:30 p.m. – 8:30 p.m.

More to come, check back for updates & mark your calendars! Add to Google,  Outlook,  Apple iCal.

Summit Agenda

Subject to Change
Summit Day 2 - Thursday, May 30, 8:00 AM - 1:00 PM

08:00 AM - 08:45 AM

Registration Desk Opens - Continental Breakfast/Networking

08:45 AM - 08:55 AM

Welcome Back to 3AF!

Indrajit Majumdar, 3AF President, Head - Content , Marketing , Brand Partnerships, ZeeTV

Genny Hom-Franzen, Executive Director, 3AF

08:55 AM - 09:40 AM

Brand Innovation Through Global Sensitivity and Inclusion

Steven Moy, Chief Executive Officer

L&C NYC

09:40 AM - 10:25 AM

Case Study

Tim Bliss, General Manager, Toyota Marketing

Matthew Choy, Executive Director, Intertrend

10:25 AM - 10:40 AM

Coffee Break

10:40 AM - 11:25 AM

Speaking Their Language: How New York Life Connects with a Diversity of Consumers

Shiny Qin, Corporate VP of Target Markets

New York Life

Multicultural marketing can lead to unlimited opportunities—and DEI is at the heart of it. In this session, Shiny Qin, CVP of Target Markets at New York Life, shares how one of the largest life insurance companies in the world builds and retains a diverse sales force, approaches the challenges of in-language/in-culture marketing, and strategically fosters strong connections with specific target segments. With insights into collaborating with internal teams and engaging external agencies, Shiny’s real-world case studies highlight how these efforts can drive strong business growth and increase operational efficiency.

11:25 AM - 12:15 PM

Asian Cinema - Growth and opportunities

South Asian representation in film is having an unprecedented moment in the United States, which includes a run of mainstream attention and historic Oscar recognition for films such as RRR, the Elephant Whisperer, and To Kill a Tiger. This session will provide an overview of the success of South Asian films in the last two decades, the reasons behind this rise in viewer engagement, and how marketers can leverage this trend for broader reach and impact.

12:15 AM - 12:55 PM

TBD

12:55 PM - 1:00 PM

Closing

Event Speakers (Partial List)

Chris Law
National Vice President, Asian Initiatives, UnitedHealthcare
Yea Yun Chow
APA Initiatives Creative Leader & Senior Director, Procter & Gamble
Eric Nam
Founder and Creative Director, DIVE Studios
Ronny Ho
Head of Dance & Electronic Development, Spotify
Brian Nam
CEO, DIVE Studios
Shiny Qin
Corporate VP of Target Markets, New York Life
Mike Chuthakieo
Chief Revenue Officer, 88rising
Cheryl Lee
Executive Director, Media and Analytics, Intertrend
Mike Tripp
Group Vice President, Toyota Division Marketing
Stephanie Drenka
Stephanie KyeongSeon Drenka, Co-founder and Executive Director, Dallas Asian American Historical Society
Tim Bliss
General Manager, Toyota Marketing
Susana Guerra Privett
Data Dissemination Specialist, U.S. Census Bureau
Harvey Ma
Vice President, Albertsons Media Collective
Iris Yim
3AF Chair of Research Committee and Principal of Sparkle Insights
Steven Moy
Chief Executive Officer, L&C NYC
Matthew Choy
Executive Director, Intertrend
Genny Hom-Franzen
Executive Director, 3AF
Indrajit Majumdar
3AF President and Head - Content; Marketing; Brand Partnerships, ZeeTV
“The 3AF Summit is a unique opportunity to gain insight, in its truest sense, from those who understand the landscape inside and out.”
Day Nahm,
Account Executive Integrated Marketing
Maribel Orozco

“I was there to learn really, but I was also pleasantly surprised of the fantastic energy and atmosphere you all created.”

Donna Bantle

I participate in the annual 3AF Asian Marketing Summit because it is only via collaboration between all entities that we can continue to grow the Asian market in the US.

Eric Orrantia

The summit always has excellent presenters and case studies, helping to illuminate the value and importance of targeting the Asian consumer in the US

Location

Toyota Motor North America
 6565 Headquarters Drive, Plano, TX

The conference venue is situated approximately 20 miles from the closest major airports, namely Dallas/Fort Worth International Airport (DFW) and Dallas Love Field Airport (DAL). You have the option to rent a car, take a taxi, or use a ride-sharing service to access Toyota National Headquarters – 6565 Headquarters Drive in Plano from either of these airports.

Early Bird

Extended Until April 15

Includes: Continental breakfast on both days, all sessions, coffee breaks, lunch on 5/29, and gala reception on 5/29

Members $800
Members Group rate $700
(For 3 or more)

Non-members $1,000

Regular

April 16 to May 29

Includes: Continental breakfast on both days, all sessions, coffee breaks, lunch on 5/29, and gala reception on 5/29

Members $1000
Members Group rate $800
(For 3 or more)

Non-members $1,200

For 3AF members pricing and registration, please email us at: bcurtis@3af.org

* Photo ID will be required for each attendee when entering the venue and for collecting a badge onsite.

* Cancellation, Refund & Substitution Policy If circumstances change and you can no longer attend this summit, you may cancel your registration by providing written notice via email at : bcurtis@3af.org. Registrations may be refunded in full, if a cancellation is made in writing up to 45 calendar days prior to the in-person summit start date. A refund of all fees, minus a $100 administrative fee, will be given for cancellations received by April 14, 2024. Cancellations received after the cancelation cutoff date or nonattendance will not be refunded. Substitution of registrations may be made at any time up to the summit start date. All substitutions must be approved and will be at 3AF discretion. Sharing of attendee badges/credentials is not permitted at any time.

Hotel Room Block

The 3AF has negotiated a special room rate at the Hilton Dallas/Plano Granite Park of $199 per night, not including taxes and fees. The hotel, approximately 2 miles from the summit venue, is also the location for the 3AF Excellence Awards dinner. A limited number of rooms are available and must be booked using the special link below. The last day to book is Monday, May 6th.

https://book.passkey.com/e/50801045
Dining & Entertainment near the Hilton Granite Park

Dallas

  • 3rd largest city in Texas, fast-growing in the U.S.
  • Known for thriving arts and culture scene: Dallas Arts District, largest in the nation.
  • With more than 26 Asian nationalities represented in the greater Dallas area, Asian culture is an integral part of Dallas’ business and identity.
  • International Museum of Cultures
  • DFW Chinatown
  • Dallas Asian Trade Market
  • Iconic skyline with Reunion Tower, Bank of America Plaza.
  • Rich history, including JFK assassination site (Sixth Floor Museum).

           Check out Visit Dallas/Asian Culture for more details.

Plano

  • 24.2% of the population is Asian, the second-largest group after white residents.
  • Safe and highly ranked place to live in the U.S
  • Thriving business and tech hub, headquarters for major companies like Toyota, J.C. Penney, and Frito-Lay.
  • Historic downtown with shops, restaurants, and cultural attractions.
  • Abundance of parks and recreational opportunities.
  • Welcoming and diverse community.

           Check out Visit Plano for more details.

Our Sponsors

Presenting Sponsor

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Networking Coffee Breaks Sponsor

Agency Sponsor - Gold

Agency Sponsor

Media Sponsors

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Request additional information on the 3AF 2024 Asian Marketing Summit, and get information on individual or group registrations, or becoming a sponsor, speaker or exhibitor.