With more than 26 Asian nationalities represented in the greater Dallas area, Asian culture is an integral part of Dallas’ business and identity. Stephanie Drenka, co-founder of the Dallas Asian Historical Society, will provide a local’s overview of the Asian community in Greater Dallas and insights on her organization’s mission and goals.

An insider’s look at P&G’s strategy of serving all and each consumer group to drive market growth. Highlighted Asian-American case studies will showcase how P&G brands apply the 4R framework as a roadmap for inclusive marketing to unlock growth.

ChimeTV & Golden TV, owned and led by Asian American Takashi Cheng, provides 24/7 English language general entertainment as well community-driven Asian American and Pacific Islander stories whenever and however consumers watch TV. Our two brands exist in harmony as a powerful beacon to illuminate the richness, depth, and dynamism of AAPI culture.

Dive into an enlightening session at the Asian Marketing Summit, presented by Susana Privett of the U.S. Census Bureau and Iris Yim of Sparkle Insights. This comprehensive presentation merges critical Census Bureau data with cutting-edge consumer research to unveil the significant demographic shifts and consumption patterns among multicultural consumers, with a special focus on the Asian American community. Learn about free data resources including an interactive 2020 Census detailed race and ethnicity data visualization tool, and how Asian Americans are influencing and integrating into mainstream culture through media consumption and cross-cultural exchanges. We’ll explore how these insights tie into broader market trends, offering actionable strategies for effectively engaging with a diverse audience.

With third-party cookies leaving the market and retail media networks poised to bring in $60 billion in US ad spend this year, the retail media industry is on the precipice of major growth and success. Discover how retail media can unlock a deeper understanding of the complexities of diverse communities and households. Learn more about the attributes, signals and behaviors that can be used to more effectively reach shoppers authentically.

In stories, great ideas often appear out of nowhere and without struggle they come to life with everyone joyously cheering. Corporate meeting rooms tell a different story, one of different perspectives that often lead to clashes and at times compromised outcomes. This story starts here, but with tight strategic alignment and a deep level of trust it results in a spectacular outcome. Join us as Tyler McBride (VMaC Senior Manager, Toyota) and Matthew Choy (Executive Director, Intertrend) recount this journey of true partnership.

Asian Americans have an innate ability to navigate two separate but interconnected worlds. Their experiences in the US are marked by both an Asian and American identity. Join us with a panel of experts that will dive into the influential role that audio, music, and entertainment play and the impact of advertising as east meets west.

AANHPI voices are often missing or underrepresented due to limited or inaccurate data representation. Amplify AAPI is the largest, most representative public opinion panel of Asian American, Native Hawaiian, and Pacific Islander communities. During our time together, the panelists will discuss ways Amplify AAPI can be used and what have been done so far to illuminate the views, values, and priorities of these communities.

As the race to the 2024 elections heats up, the role of the AAPI community’s vote is gaining unprecedented attention. This panel will discuss the significance of this powerful and expanding electorate, as well as explore the unique challenges and opportunities courting AAPI voters. With a special focus on the rapidly growing AAPI presence in the greater Dallas-Forth Worth area, the discussion will provide insights into effective engagement and the community’s growing political participation.

UnitedHealthcare’s taken the proactive approach to meet the distinct needs of Asian-American communities through culturally tailored strategies, including language-specific outreach and partnerships with community organizations. By recognizing cultural nuances and fostering trust, UnitedHealthcare aims to improve accessibility and understanding in healthcare, ensuring Asian-American communities receive the care they need with ease and empathy.

Pernod Ricard, USA is excited to sponsor the 2024 Asian Marketing Summit, reflecting its commitment to AAPI inclusion. As a global spirits and wine leader, Pernod Ricard values diversity in marketing and beyond. Through authentic engagement and partnerships, Pernod Ricard celebrates the AAPI community’s rich tapestry and works in collaboration with community industry partners to amplify their voices in the marketplace. This sponsorship underscores Pernod Ricard’s dedication to fostering dialogue, collaboration, innovation, and building upon the magic of encouraging meaningful human connection.

Intertrend, a multicultural creative agency, merges cultural insights with trends to create impactful consumer experiences. Its team of over 70 professionals in digital, content, and experiential marketing has served leaders in industries such as automotive, financial services, and entertainment for over three decades. The agency also runs Intertrend Lab, which fosters entrepreneurial ventures like The Art of Bloom, Imprint Culture Lab, and Architecture for Dogs. Additionally, Intertrend supports the nonprofit Creative Class Collective, promoting artistic and social justice initiatives, including Long Beach Walls, Art Renzei, Unexpected Connection and Make Noise Today.