15th Annual Asian Marketing Summit
Welcome to the 15th Annual Asian Marketing Summit, where innovation converges with insight, and industry leaders unite to shape the future of marketing. Join us on May 29-30 in Texas for the largest national conference dedicated to Asian marketing.
Our agenda focuses on Marketing Excellence, Redefining Asian American narratives, and The Power and Influence of Asian Americans. Explore cutting-edge strategies, narrative reshaping, and cultural impacts shaping the industry. Elevate your understanding of Marketing Excellence, gain insights into redefining Asian American narratives, and explore the profound influence of Asian Americans.
Bringing together leaders in Asian advertising and marketing, our summit spotlights the power of the Asian American community. Explore growth opportunities, gather insights for inclusive advertising, optimize media buys, and engage Asian American employees.
In an era of a growing multicultural majority, the 3AF Summit underscores the urgency for marketers to reach consumers authentically and strategically. Don’t miss this exclusive opportunity to glean insights from 3AF experts about the Asian American consumer opportunity. Join us for a one-and-a-half-day journey of discovery, knowledge sharing, and networking to shape the future of marketing.
AGENDA
Wednesday, May 29, 8:00 AM – 5:20 PM and Thursday, May 30, 8:00 AM – 12:30 PM
3AF EXCELLENCE AWARDS AND RECEPTION
Wednesday, May 29, 6:00 PM – 8:30 PM
More to come, check back for updates & mark your calendars! Add to Google, Outlook, Apple iCal.
Summit Agenda
08:00 AM - 08:45 AM
Registration Desk Opens - Continental Breakfast/Networking
08:45 AM - 08:55 AM
Welcome Back to 3AF!
Indrajit Majumdar, 3AF President, Head - Content , Marketing , Brand Partnerships, ZeeTV
Genny Hom-Franzen, Executive Director, 3AF
08:55 AM - 09:40 AM
Navigating New Norms: Brand Innovation through Global Sensibility and Inclusion
Steven Moy, Chief Executive Officer
L&C NYC
Steven Moy, CEO of L&C NYC, will address cultural diversity in shaping consumer expectations and brand strategies. Leveraging insights from the US Census, Moy will explore how America’s evolving demographics demand a more authentic and socially responsible approach from brands. Attendees will learn about the significance of digital communities in building brand loyalty, the impact of Web3 technologies on consumer data privacy, and how AI can drive inclusive marketing practices. This session is essential for marketing professionals and brand managers eager to integrate diversity and innovation into their strategies, ensuring their brands remain competitive and culturally relevant in a dynamic market landscape.
09:40 AM - 10:25 PM
Case Study
10:25 AM - 10:40 AM
Coffee Break
Sponsored by Cold Tea Collective
10:40 AM - 11:25 AM
Speaking Their Language: How New York Life Connects with a Diversity of Consumers
Shiny Qin, Corporate VP of Target Markets
New York Life
Multicultural marketing can lead to unlimited opportunities—and DEI is at the heart of it. In this session, Shiny Qin, CVP of Target Markets at New York Life, shares how one of the largest life insurance companies in the world builds and retains a diverse sales force, approaches the challenges of in-language/in-culture marketing, and strategically fosters strong connections with specific target segments. With insights into collaborating with internal teams and engaging external agencies, Shiny’s real-world case studies highlight how these efforts can drive strong business growth and increase operational efficiency.
11:25 AM - 12:15 PM
Asian Cinema - Growth and opportunities
12:15 PM - 12:30 PM
Closing
Chris Law
National Vice President, Asian Initiatives, UnitedHealthcare
Yea Yun Chow
APA Initiatives Creative Leader & Senior Director, Procter & Gamble
Eric Nam
Founder and Creative Director, DIVE Studios
Ronny Ho
Head of Dance & Electronic Development, Spotify
Brian Nam
CEO, DIVE Studios
Shiny Qin
Corporate VP of Target Markets, New York Life
Mike Chuthakieo
Chief Revenue Officer, 88rising
Daphne Kwok
Vice President Diversity, Equity & Inclusion, Asian American & Pacific Islander Audience Strategy, AARP
Mike Tripp
Group Vice President, Toyota Division Marketing
Stephanie Drenka
Stephanie KyeongSeon Drenka, Co-founder and Executive Director, Dallas Asian American Historical Society
Eric Bond
Senior Director of Content Programming, Cinemark
Matrika Chapagain, Ph.D.
Senior Research Manager, Analytics & Audiences AARP Research
Tyler McBride
Sr. Manager, Brand, Growth Audiences, Cross Vehicle Line Marketing, Toyota North America
Susana Guerra Privett
Data Dissemination Specialist, U.S. Census Bureau
Harvey Ma
Vice President, Albertsons Media Collective
Alex Chew
Director, Amplify AAPI, NORC at the University of Chicago
Iris Yim
3AF Chair of Research Committee and Principal of Sparkle Insights
Michael Spaeth
Co-founder and Chief Operations Officer (COO), Alerion Services
Cheryl Lee
Executive Director, Media and Analytics, Intertrend
Steven Moy
Chief Executive Officer, L&C NYC
Matthew Choy
Executive Director, Intertrend
Genny Hom-Franzen
Executive Director, 3AF
Indrajit Majumdar
3AF President and Head - Content; Marketing; Brand Partnerships, ZeeTV
Account Executive Integrated Marketing
Maribel Orozco
“I was there to learn really, but I was also pleasantly surprised of the fantastic energy and atmosphere you all created.”
Donna Bantle
“I participate in the annual 3AF Asian Marketing Summit because it is only via collaboration between all entities that we can continue to grow the Asian market in the US. ”
Eric Orrantia
“The summit always has excellent presenters and case studies, helping to illuminate the value and importance of targeting the Asian consumer in the US”
Location
6565 Headquarters Drive, Plano, TX
The conference venue is situated approximately 20 miles from the closest major airports, namely Dallas/Fort Worth International Airport (DFW) and Dallas Love Field Airport (DAL). You have the option to rent a car, take a taxi, or use a ride-sharing service to access Toyota National Headquarters – 6565 Headquarters Drive in Plano from either of these airports.
Regular
Last Chance to Register by May 26
Includes: Continental breakfast on both days, all sessions, coffee breaks, lunch on 5/29, and gala reception on 5/29
Members $1000
Members Group rate $800
(For 3 or more)
Non-members $1,200
Early Bird
Extended Until April 15
Includes: Continental breakfast on both days, all sessions, coffee breaks, lunch on 5/29, and gala reception on 5/29
Members $800
Members Group rate $700
(For 3 or more)
Non-members $1,000
For 3AF members pricing and registration, please email us at: bcurtis@3af.org
* Photo ID will be required for each attendee when entering the venue and for collecting a badge onsite.
Hotel Room Block
https://book.passkey.com/e/50801045
Dining & Entertainment near the Hilton Granite Park
Tourist Attractions
As you partake in the conference, you’ll have the opportunity to schedule some time to discover the rich offerings of both Dallas and Plano. Here are some intriguing facts about these cities:
Dallas
- 3rd largest city in Texas, fast-growing in the U.S.
- Known for thriving arts and culture scene: Dallas Arts District, largest in the nation.
- With more than 26 Asian nationalities represented in the greater Dallas area, Asian culture is an integral part of Dallas’ business and identity.
- International Museum of Cultures
- DFW Chinatown
- Dallas Asian Trade Market
- Iconic skyline with Reunion Tower, Bank of America Plaza.
- Rich history, including JFK assassination site (Sixth Floor Museum).
Check out Visit Dallas/Asian Culture for more details.
Plano
- 24.2% of the population is Asian, the second-largest group after white residents.
- Safe and highly ranked place to live in the U.S
- Thriving business and tech hub, headquarters for major companies like Toyota, J.C. Penney, and Frito-Lay.
- Historic downtown with shops, restaurants, and cultural attractions.
- Abundance of parks and recreational opportunities.
- Welcoming and diverse community.
Check out Visit Plano for more details.