Media Consumption
Insight Categories
Insight Categories
Asian Language Media Consumption and Preferences: a Study of Chinese, Korean and Vietnamese Audiences (a Nielsen-3AF Collaboration)
May 19, 2023With breakthrough moments like Squid Game and the 2023 Oscars, the Asian American community has been making headlines in U.S. media. AANHPI representation in streaming programs is at 10.3% (Source:…
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The Changing Media Landscape and Role of Asian Media – 2019 3AF Asian American Media Consumption Study
June 1, 2019A nationwide survey commissioned by the 3AF on Asian American consumers’ media consumption behaviors which covers both traditional and digital media, in English and in native language, with a breakdown…
Reaching the Fastest Growing Consumer in a Digital World by Asian American Advertising Federation (3AF)
June 1, 2016A nationwide survey commissioned by the 3AF on Asian American consumers’ media consumption behaviors which covers both traditional and digital media, in English and in native language, with a breakdown…