Asian Consumer Insights
Asian Consumer Insights
The Growing Appeal of Asian Entertainment
November 1, 2024Hollywood once dominated the domestic entertainment market, while foreign content had its niche in art houses and with ethnic broadcasters. That era has ended, and the fastest-growing entertainment segments are…
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Asian Consumer Insights
State of Chinese Americans survey for 2024
November 1, 2024Committee of 100, a nonprofit membership organization of prominent Chinese Americans, and NORC at the University of Chicago, one of the largest independent social research organizations in the United States,…
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Asian Consumer Insights
Understanding the path to growth for Chinese brands in North America
June 27, 2024This article was published in WARC, June 2024. North American markets like Canada and the US are extremely attractive destinations for Chinese brands that are looking to internationalize, but successfully…
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Asian Consumer Insights
Insights by Nielsen
April 17, 2023Nielsen has put together several reports on Asian Americans covering everything from shopping and beauty trends, to what’s in Asian Americans’ wallets, food habits and more. https://www.nielsen.com/about-us/diversity-equity-inclusion/asian-american/#diverse-intelligence-series
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Asian Consumer Insights
2022 3AF Asian Marketing Summit Summary – The Future of Advertising to Asian Americans
September 1, 2022This summary report covers insights from the 2022 3AF Asian Marketing Summit. Topics covered include Asian media landscape, 2020 Census, Asian automotive buyers, Toyota case study, Asian Americans’ mindset and…
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Asian Consumer Insights
Claritas’ Asian American Retail Reports
May 1, 2022By 2024, Asian American buying power is projected to reach $1.6 trillion, according to data provided by the U.S. Census Bureau and the U.S. Bureau of Economic Analysis. Research from…
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Asian Consumer Insights
Optimistic and Resilient, Multicultural Consumers Power the Pandemic Economy and Beyond: Their Behaviors, Attitudes, and Outlooks
March 22, 2022Sparkle Insights and The Filipino Channel release the latest comprehensive study on Asian American consumer insights and media consumption during and post pandemic. Conducted in January 2022, the 1500+ sample…
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Asian Consumer Insights
3AF 2016 Webinar on Asian grocery shoppers, March 3, 2016
June 15, 2016Estimating the Value of the US Asian Shopper in the Independent Retail Channel: An In-Culture Analysis (If you would like access, please contact Genny Hom-Franzen, 3AF Executive Director, at ghomfranzen@3af.org. with…
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Asian Consumer Insights
Asian Holiday Shopping Trend 2016
April 17, 2016Holiday Shopping Trends 2016 ThinkNow Research conducted its annual Holiday Shopping Trends Study with a focus on looking at the U.S. Asian consumer group looking to learn how this group’s holiday…
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