Asian Consumer Insights
May 7, 2026New Nielsen Report Shows The Profound Impact of Asian Influence on Sports and Pop Culture. Access the Full Insight here : https://www.nielsen.com/the-aanhpi-effect/#chapters
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June 11, 2025Amplify AAPI has released its latest Cross Industry Report, offering valuable insights into the brand preferences, media habits, and purchasing behaviors of AANHPI communities—compared to U.S. adults and other racial…
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November 1, 2024Hollywood once dominated the domestic entertainment market, while foreign content had its niche in art houses and with ethnic broadcasters. That era has ended, and the fastest-growing entertainment segments are…
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November 1, 2024Committee of 100, a nonprofit membership organization of prominent Chinese Americans, and NORC at the University of Chicago, one of the largest independent social research organizations in the United States,…
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June 27, 2024This article was published in WARC, June 2024. North American markets like Canada and the US are extremely attractive destinations for Chinese brands that are looking to internationalize, but successfully…
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April 17, 2023Nielsen has put together several reports on Asian Americans covering everything from shopping and beauty trends, to what’s in Asian Americans’ wallets, food habits and more. https://www.nielsen.com/about-us/diversity-equity-inclusion/asian-american/#diverse-intelligence-series
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September 1, 2022This summary report covers insights from the 2022 3AF Asian Marketing Summit. Topics covered include Asian media landscape, 2020 Census, Asian automotive buyers, Toyota case study, Asian Americans’ mindset and…
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May 1, 2022By 2024, Asian American buying power is projected to reach $1.6 trillion, according to data provided by the U.S. Census Bureau and the U.S. Bureau of Economic Analysis. Research from…
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March 22, 2022Sparkle Insights and The Filipino Channel release the latest comprehensive study on Asian American consumer insights and media consumption during and post pandemic. Conducted in January 2022, the 1500+ sample…
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