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3AF Insights
The 3AF has compiled the following research reports to help companies better understand the opportunities in the Asian American consumer segment.
3AF Exclusive Insights
3AF Exclusive
September 11, 2025Discover how Asian Americans consume, trust, share, and act on media — beyond language, across generations — in 2025Download the full white paper (PDF) Why This Study Matters Asian Americans…
In Collaboration with HMC
November 9, 2023For the first time, Americans 25 and under are a multicultural majority, with the 35-and-under segment estimated to reach that milestone by the end of this year. In addition, the Gen…
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In Collaboration with Nielsen
May 19, 2023With breakthrough moments like Squid Game and the 2023 Oscars, the Asian American community has been making headlines in U.S. media. AANHPI representation in streaming programs is at 10.3% (Source:…
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3AF Exclusive
June 1, 2019A nationwide survey commissioned by the 3AF on Asian American consumers’ media consumption behaviors which covers both traditional and digital media, in English and in native language, with a breakdown…
3AF Exclusive
June 1, 2016A nationwide survey commissioned by the 3AF on Asian American consumers’ media consumption behaviors which covers both traditional and digital media, in English and in native language, with a breakdown…
All Other Insights
May 7, 2026New Nielsen Report Shows The Profound Impact of Asian Influence on Sports and Pop Culture. Access the Full Insight here : https://www.nielsen.com/the-aanhpi-effect/#chapters
April 22, 2026Among others, the release features analysis of secondary data about: · How the Native Hawaiian and Pacific Islander population in the U.S. has changed over time · Where Native Hawaiian and Pacific…
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April 16, 2023Pew Research Center offers valuable resources that contribute to a nuanced understanding of the diverse and evolving landscape of Asian American life in the United States. https://www.pewresearch.org/topic/race-ethnicity/racial-ethnic-groups/asian-americans/
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April 16, 2023http://naasurvey.com/ Studies focusing primarily on issues of civic engagement and political participation among Asian Americans.
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