Our Private Collection
3AF Insights
The 3AF has compiled the following research reports to help companies better understand the opportunities in the Asian American consumer segment.
3AF Exclusive Insights
3AF Exclusive
September 11, 2025Discover how Asian Americans consume, trust, share, and act on media — beyond language, across generations — in 2025 Why This Study Matters Asian Americans are among the fastest-growing, most…
In Collaboration with HMC
November 9, 2023For the first time, Americans 25 and under are a multicultural majority, with the 35-and-under segment estimated to reach that milestone by the end of this year. In addition, the Gen…
> Read more
In Collaboration with Nielsen
May 19, 2023With breakthrough moments like Squid Game and the 2023 Oscars, the Asian American community has been making headlines in U.S. media. AANHPI representation in streaming programs is at 10.3% (Source:…
> Read more
3AF Exclusive
June 1, 2019A nationwide survey commissioned by the 3AF on Asian American consumers’ media consumption behaviors which covers both traditional and digital media, in English and in native language, with a breakdown…
3AF Exclusive
June 1, 2016A nationwide survey commissioned by the 3AF on Asian American consumers’ media consumption behaviors which covers both traditional and digital media, in English and in native language, with a breakdown…
All Other Insights
June 11, 2025Amplify AAPI has released its latest Cross Industry Report, offering valuable insights into the brand preferences, media habits, and purchasing behaviors of AANHPI communities—compared to U.S. adults and other racial…
October 1, 2024The White House Initiative on Asian Americans, Native Hawaiians, and Pacific Islanders (WHIAANHPI), in collaboration with AAPI Data, has created a 2024 National Overview of Asian American, Native Hawaiian, and Pacific Islander communities.…
> Read more
April 16, 2023Pew Research Center offers valuable resources that contribute to a nuanced understanding of the diverse and evolving landscape of Asian American life in the United States. https://www.pewresearch.org/topic/race-ethnicity/racial-ethnic-groups/asian-americans/
> Read more
April 16, 2023http://naasurvey.com/ Studies focusing primarily on issues of civic engagement and political participation among Asian Americans.
> Read more