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3AF Insights
The 3AF has compiled the following research reports to help companies better understand the opportunities in the Asian American consumer segment.
3AF Exclusive Insights
Asian Language Media Consumption and Preferences: a Study of Chinese, Korean and Vietnamese Audiences (a Nielsen-3AF Collaboration)
May 19, 2023With breakthrough moments like Squid Game and the 2023 Oscars, the Asian American community has been making headlines in U.S. media. AANHPI representation in streaming programs is at 10.3% (Source:…
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The Changing Media Landscape and Role of Asian Media – 2019 3AF Asian American Media Consumption Study
June 1, 2019A nationwide survey commissioned by the 3AF on Asian American consumers’ media consumption behaviors which covers both traditional and digital media, in English and in native language, with a breakdown…
Reaching the Fastest Growing Consumer in a Digital World by Asian American Advertising Federation (3AF)
June 1, 2016A nationwide survey commissioned by the 3AF on Asian American consumers’ media consumption behaviors which covers both traditional and digital media, in English and in native language, with a breakdown…
All Other Insights
Insights by Nielsen
April 17, 2023Nielsen has put together several reports on Asian Americans covering everything from shopping and beauty trends, to what’s in Asian Americans’ wallets, food habits and more. https://www.nielsen.com/about-us/diversity-equity-inclusion/asian-american/#diverse-intelligence-series
Asian American Voters Age 50-Plus: Mindsets and Priorities in 2022
November 22, 2022Brief Description: AARP Research analyzed data from registered voters age 50-plus surveyed in the 2022 Asian American Voter Survey. This latest research on the mindsets and priorities of this growing…
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The Rise of Asian Americans by Pew Research Center
April 16, 2023http://www.pewsocialtrends.org/asianamericans/ A comprehensive report on Asian Americans including population trends, education, income, values and religious affiliation and commitment to the group, with breakdown of Chinese Americans, Filipino Americans, Indian Americans,…
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National Asian American Survey
April 16, 2023http://naasurvey.com/ Studies focusing primarily on issues of civic engagement and political participation among Asian Americans.
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