Our Private Collection
3AF Insights
The 3AF has compiled the following research reports to help companies better understand the opportunities in the Asian American consumer segment.
3AF Exclusive Insights
In Collaboration with HMC
IT’S TIME: The Growing Power of the Multicultural Majority
November 9, 2023For the first time, Americans 25 and under are a multicultural majority, with the 35-and-under segment estimated to reach that milestone by the end of this year. In addition, the Gen…
> Read more
In Collaboration with Nielsen
Asian Language Media Consumption and Preferences: a Study of Chinese, Korean and Vietnamese Audiences (a Nielsen-3AF Collaboration)
May 19, 2023With breakthrough moments like Squid Game and the 2023 Oscars, the Asian American community has been making headlines in U.S. media. AANHPI representation in streaming programs is at 10.3% (Source:…
> Read more
3AF Exclusive
The Changing Media Landscape and Role of Asian Media – 2019 3AF Asian American Media Consumption Study
June 1, 2019A nationwide survey commissioned by the 3AF on Asian American consumers’ media consumption behaviors which covers both traditional and digital media, in English and in native language, with a breakdown…
3AF Exclusive
Reaching the Fastest Growing Consumer in a Digital World by Asian American Advertising Federation (3AF)
June 1, 2016A nationwide survey commissioned by the 3AF on Asian American consumers’ media consumption behaviors which covers both traditional and digital media, in English and in native language, with a breakdown…
All Other Insights
Asian Consumer Insights
Understanding the path to growth for Chinese brands in North America
June 27, 2024This article was published in WARC, June 2024. North American markets like Canada and the US are extremely attractive destinations for Chinese brands that are looking to internationalize, but successfully…
Asian Segment Insights
2024 State of Asia America Report2024
June 6, 2024The "JOURNEY•ING: AN ANTHOLOGY OF COMING TO AMERICA" report by RE/MAX, LLC, and Freddie Mac, in collaboration with the Asian Real Estate Association of America (AREAA), provides a comprehensive and…
> Read more
Demographics and Economic Power
Insights By Pew Research Center
April 16, 2023Pew Research Center offers valuable resources that contribute to a nuanced understanding of the diverse and evolving landscape of Asian American life in the United States. https://www.pewresearch.org/topic/race-ethnicity/racial-ethnic-groups/asian-americans/
> Read more
Public Opinion
National Asian American Survey
April 16, 2023http://naasurvey.com/ Studies focusing primarily on issues of civic engagement and political participation among Asian Americans.
> Read more