About 3AF
What inspires us daily to do the work we do, and the people who make 3AF possible

Story
In February 1999, visionary leaders from 15 agencies – including L3, Kang & Lee, DAE, Imada Wong, Muse Cordero Chen, Admerasia, interTrend Communications, and Minority Media Services – founded the Association of Asian American Advertising Agencies (5As), now 3AF. United by the untapped potential of the Asian American market, they set out to champion its growth and relevance. Today, 3AF builds on their bold legacy, fostering expertise, forging connections, and showcasing the undeniable power of Asian American consumers in shaping culture and commerce.
Vision
The Asian American Advertising Federation drives the evolution of Asian American marketing by uniting industry leaders and community advocates. We empower our members with cutting-edge education, fearless advocacy, and a platform to highlight their transformative work, ensuring Asian American consumers are at the heart of every strategy.
Mission
3AF propels the Asian American marketing and advertising industry forward, amplifying the Asian American consumer voice through education, advocacy, and strategic collaboration. We bring together client-side marketers, media/publishers, research and data companies, and advertising agencies to innovate, uphold ethical standards, and deliver measurable impact across the ecosystem.
3AF Officers
3AF Board of Directors
Doris Huang
Daniel Sakaya
Deepti Kapur
Erin Wang
Howard Lichtman
Indrajit Majumdar
Iris Yim
Jack Schwartz
Jay Kim
Michael Moon
Raymond Olano
Regional Head, Advertising Sales and Partner Marketing, North and Latin AmericaThe Filipino Channel (TFC)South San Francisco, CAE-mail Raymond
Sam Yoon
Latest 3AF News
FAQ
The Asian American Advertising Federation (3AF) is the nation’s premier resource for Asian American advertising and marketing, spotlighting the influence of this fast-growing consumer base. We unite key players—client-side marketers, media/publishers, research and data companies, and advertising agencies—equipping brands with the insights and connections to activate impactful Asian American campaigns.
3AF delivers game-changing education on Asian American consumer influence through summits, webinars, and proprietary research. We advocate for their inclusion in industry-wide efforts, lend expertise as judges in national competitions, and conduct studies on Asian media trends. Through corporate partnerships, we host allyship webinars focused on intersectionality, while issuing bold public statements on issues affecting our community.
3AF equips marketers to connect authentically with Asian American consumers through our national Asian Marketing Summit—the leading conference on this segment—plus webinars, research studies, online resources, a video library, mentorship programs, and a vast network of Asian marketing experts.
Engage with 3AF through our premier Asian Marketing Summit, insightful webinars, and impactful programs. Join our vibrant community as a member, and stay in the loop by subscribing to our newsletter for updates on events, initiatives, and opportunities to lead.
Please visit the membership page and submit the membership inquiry form.