Webinar Archives

Join us for online sessions where we discuss the latest and most relevant insights in Asian Advertising

3AF Covid-19 Webinar Series: Anti-discrimination Campaigns

Originally Aired on April 17, 2020

This webinar is part of the Covid-19 series created by the Asian American Advertising Federation to provide helpful information to the Asian American community and all stakeholders in the Asian American advertising industry.

In this discussion, our guests talk candidly about why their agencies took matters into their own hands and started the campaigns; overriding communications principles in building the campaigns; the varied approaches/rationales used by the campaigns and the response to them thus far.

Telly Wong, SVP & Chief Content Officer, IW Group, Inc.
Maxwell Davidson, Chief Integration Officer, Admerasia
Closing Remarks by 3AF President Jay Kim

Jeff Yang, author, CNN contributor and co-host of the podcast THEY CALL US BRUCE