Webinar Archives

This webinar is part of the Covid-19 series created by the Asian American Advertising Federation to provide helpful information to the Asian American community and all stakeholders in the Asian American advertising industry.

In this discussion, our guests talk candidly about why their agencies took matters into their own hands and started the campaigns; overriding communications principles in building the campaigns; the varied approaches/rationales used by the campaigns and the response to them thus far.

Speakers:
Telly Wong, SVP & Chief Content Officer, IW Group, Inc.
Maxwell Davidson, Chief Integration Officer, Admerasia
Closing Remarks by 3AF President Jay Kim

Moderator:
Jeff Yang, author, CNN contributor and co-host of the podcast THEY CALL US BRUCE