3AF Summit Archives

Summit Highlights:

• Data-Driven Business Insights Using Census Bureau Data
  
• Asian Identity, Brand Relationship and Media Consumption in the Post Covid World
• Asian American Media: A Source of Community Empowerment and Advocacy
  
• Celebrating Day One – Toyota, Intertrend and Journeys Towards the Asian American Dream
• The Asian Influencer and Creator

Summit Highlights:

• Asian Marketing 101
  
• Leveraging Amazon Ad Ecosystem/Asians at Amazon
• Why Authenticity Matters – Toyota’s Approach to Asian Consumers
  
• Asian American Deep Dive
• Asian Americans’ Mindset and Outlook in the Post Pandemic New Normal

Summit Highlights:

• Asian Marketing in the Recovery and Beyond – Implications from the 2020 Census
• The Future of Video Advertising for Asian Americans
• Understanding the Model Minority Myth
• AAPI Marketing Leadership: An Industry ERG

Summit Highlights:

• Using Diversity, Equity & Inclusion Insights to Accelerate Change
• Asians and the Black Lives Matter Movement
  
• Four Asian Voices on Influencer Marketing
  
• Connected TV – Opportunities, Strengths, and Challenges
  
• Quantum Marketing – Mastering the New Marketing Mindset for Tomorrow’s Consumers
• McDonald’s Bold Stand In Support of Asian Americans

Summit Highlights:

• Leveraging Asian American Cultural Insights Through Programmatic Advertising
  
• Power of The South Asian Consumer Segment & Insights on Reaching Them
  
• East Meets West: Unpacking the Asian American Bicultural Experience
  
• Being Included, Being Heard – The New Asian American Consumer Presentation by Nielsen
  
• Asian American Voters 50-plus Part of Margin of Victory
• Role of Brands Amid the Pandemic and Asian American Opportunities in the Revival

Summit Highlights:

• 3AF Founders: Honoring Our Past; Celebrating the Present; Empowering the Future
  
• Optimizing Your Media Mix for Asian American Marketing— Results from the 3AF’s Second Media Consumption Study
• The Asian American Consumer Journey – Informed Influencers & Powerful Purchasers
  
• Reinventing the Game: Taking Asian American Marketing to the Next Level
  
• How to effectively reach young Asian Americans — Millennials and Gen Zs — in a world of ethnic diversity but with lack of sustained representation

Summit Highlights:

• Established And Emerging Asian Americans
  
• Power Positioning The Asian American Consumer Story
  
• The Power And Influence Of Global Asian Youth And How To Reach Them – Lessons And Wisdom From Nextshark.Com
  
• Asian American Media: What Are Clients Looking For From Media?
  
• How Asian Americans Use Google And What Marketers Need To Know

Summit Highlights:

• (Boot Camp) The U.S. Asian Market: Driving A New Consumer Paradigm
• (Boot Camp) How To Focus On The Good (And Not The Bad Or The Ugly) When It Comes To Asian Marketing
  
• Developing A Business Case For Diversity And Inclusion
  
• Intercultural Influence and the Asian American Opportunity
  
• Asian Advertising From An International Perspective– How Globalization And Innovation Is Affecting Asian Advertising In The U.S. And Abroad
• Reaching The Fastest Growing Consumer In A Digital World– Insights From The 3af’s Media Consumption Study

A free collection of interviews with our featured Summit speakers over the years.