3AF Summit Archives

Every past 3AF Summit, at your fingertips

Congratulations - you've just landed on a gold mine of insight 

Below you will find a compendium of every summit 3AF has ever hosted (beginning in 2017).

These summits represent a treasure trove of exclusive insight, highlight cultural nuances influencing advertising approaches, and provide analysis of case studies regarding advertising campaigns targeting the Asian American demographic.

Members have full access to these archives, or each archive can be purchased individually.  Every archive page has previews available to document what that summit focused on.


3AF 2023 Asian Marketing Summit

2023 summit page with event photos and agenda

Summit Highlights:

  • Data-Driven Business Insights Using Census Bureau Data
  • Asian Identity, Brand Relationship and Media Consumption in the Post Covid World
  • Asian American Media: A Source of Community Empowerment and Advocacy
  • Celebrating Day One – Toyota, Intertrend and Journeys Towards the Asian American Dream
  • The Asian Influencer and Creator

3AF 2022 Asian Marketing Virtual Summit

Summit Highlights:

  • Asian Marketing 101
  • Leveraging Amazon Ad Ecosystem/Asians at Amazon
  • Why Authenticity Matters – Toyota’s Approach to Asian Consumers
  • Asian American Deep Dive
  • Asian Americans’ Mindset and Outlook in the Post Pandemic New Normal

2021 3AF Fall Asian Marketing Virtual Summit

Summit Highlights:

  • Asian Marketing in the Recovery and Beyond – Implications from the 2020 Census
  • The Future of Video Advertising for Asian Americans
  • Understanding the Model Minority Myth
  • AAPI Marketing Leadership: An Industry ERG

2021 3AF May Virtual Summit

Summit Highlights:

  • Using Diversity, Equity & Inclusion Insights to Accelerate Change
  • Asians and the Black Lives Matter Movement
  • Four Asian Voices on Influencer Marketing
  • Connected TV – Opportunities, Strengths, and Challenges
  • Quantum Marketing – Mastering the New Marketing Mindset for Tomorrow’s Consumers
  • McDonald’s Bold Stand In Support of Asian Americans

3AF 2020 Asian Marketing Virtual Summit

Summit Highlights:

  • Leveraging Asian American Cultural Insights Through Programmatic Advertising
  • Power of The South Asian Consumer Segment & Insights on Reaching Them
  • East Meets West: Unpacking the Asian American Bicultural Experience
  • Being Included, Being Heard – The New Asian American Consumer Presentation by Nielsen
  • Asian American Voters 50-plus Part of Margin of Victory
  • Role of Brands Amid the Pandemic and Asian American Opportunities in the Revival

3AF 2019 Asian Marketing Summit

Summit Highlights:

  • 3AF Founders: Honoring Our Past; Celebrating the Present; Empowering the Future
  • Optimizing Your Media Mix for Asian American Marketing— Results from the 3AF’s Second Media Consumption Study
  • The Asian American Consumer Journey – Informed Influencers & Powerful Purchasers
  • Reinventing the Game: Taking Asian American Marketing to the Next Level
  • How to effectively reach young Asian Americans — Millennials and Gen Zs — in a world of ethnic diversity but with lack of sustained representation

3AF 2018 Asian Marketing Summit

Summit Highlights:

  • Established And Emerging Asian Americans
  • Power Positioning The Asian American Consumer Story
  • The Power And Influence Of Global Asian Youth And How To Reach Them – Lessons And Wisdom From Nextshark.Com
  • Asian American Media: What Are Clients Looking For From Media?
  • How Asian Americans Use Google And What Marketers Need To Know

3AF 2017 Asian Marketing Summit

Summit Highlights:

  • (Boot Camp) The U.S. Asian Market: Driving A New Consumer Paradigm
  • (Boot Camp) How To Focus On The Good (And Not The Bad Or The Ugly) When It Comes To Asian Marketing
  • Developing A Business Case For Diversity And Inclusion
  • Intercultural Influence and the Asian American Opportunity
  • Asian Advertising From An International Perspective– How Globalization And Innovation Is Affecting Asian Advertising In The U.S. And Abroad
  • Reaching The Fastest Growing Consumer In A Digital World– Insights From The 3af’s Media Consumption Study

Speaker Interviews

A free collection of interviews with our featured Summit speakers over the years.