3AF Excellence Awards

Celebrating Excellence: Recognizing the Best and Brightest in Asian Marketing

The Asian American Advertising Federation (3AF) is the leading national voice for Asian American advertising and marketing, illuminating the power of this consumer segment. We unite advertising agencies, corporate marketers, media, research firms, and industry partners, empowering brands to engage this audience through our summit, webinars, research, and expert network. Each year, we host the 3AF Asian Marketing Summit—the nation’s top conference on Asian American consumers—and present the 3AF Excellence Awards, honoring standout achievements across eight categories.

The 2024 award season is NOW CLOSED! We hope to see you again next year. See who the winners are.

Entry Criteria

3AF members in good standing may submit any number of entries or nominations for any category. Non-3AF members can only enter two categories: Media Partner of the Year and Marketing Research Partner of the Year. They can still be nominated by 3AF members in the Marketer of the Year and New Marketer of the Year categories. For a 3AF membership, please visit the membership page on our web site.

Award Categories

Media Campaign/Media Innovation of the Year | NEW

Outstanding media strategies that target AAPI. This award honors agencies or media services companies that use innovative thinking, market insights, and effective execution to produce exceptional media results.

Public Relations/Social Media Campaign of the Year

Outstanding PR/social media strategy that has demonstrated excellence in engaging AAPI audiences.

Digital Campaign of the Year

Outstanding stand-alone campaign using the Internet or online-based digital technologies such as computers, mobile phones, and other digital media and platforms to promote products and services to AAPI consumers.

Creative Campaign of the Year

Outstanding creative excellence of a client campaign, developed for one or more AAPI consumer target audiences. One Grand Prize winner (Gold) will be selected, followed by a 1st Runner Up (Silver) and 2nd Runner up (Bronze).

Marketer of the Year

Awarding a client or supporter of the industry that has demonstrated outstanding contribution via investment or dedication to the 3AF mission to grow the AAPI advertising and marketing industry, while raising public awareness of the importance of the AAPI community.

New Marketer /Client of the Year

Awarding a new client or supporter of the industry that has emerged within between 1/1/22 to 04/05/24 and demonstrated outstanding contribution via investment or dedication to the 3AF mission to grow the AAPI advertising and marketing industry, while raising public awareness of the importance of the AAPI community.

Marketing Research Partner of the Year

Awarding a marketing research partner who has contributed greatly to an AAPI research study through new research techniques, insights, marketplace successes, etc.

Media Partner of the Year

Awarding a media partner or vendor within the industry, who has demonstrated outstanding contribution to 3AF and/or to outstanding efforts to promote a brand, product or service to AAPI consumers using their media platform.

Judge Criteria

All submissions will be judged according to the established criteria, scoring process, and relevancy for the category in which they were submitted. Judges will include a select number of 3AF members from within the advertising, media, and multi-cultural marketing community throughout the United States or the 3AF Board of Directors. Judges will reserve the right to withhold an award in any or all categories should the entries received not merit recognition or meet the stated criteria. All decisions of the judges are final.

By submitting an entry, participants acknowledge that the 3AF has all rights to publicize/advertise all entries submitted however necessary in conjunction with the awards competition and post-event promotions and publicity. All entries become the property of the 3AF and cannot be returned. We will include winners’ info in case studies on the 3AF website.

3AF Excellence Award Winners

2024

Read the Press Release

3AF Marketing Research Partner: Nancy Tellet, Founder & Principal, PurClarity, LLC, for her work on The Hispanic Marketing Council’s research study: “It’s Time: The Growing Power of the Multicultural Majority.”
3AF Media Partner of the Year: Datawrkz
3AF Marketer of the Year: Toyota
3AF New Marketer of the Year: Choctaw Casinos & Resorts
3AF Digital Campaign of the Year: Intertrend for client Toyota (“Grip”)
3AF Social Media/PR Campaign of the Year: IW Group, Inc. for client AARP (“That Lunar Cheer”)
3AF Media Innovation Campaign of the Year: Admerasia for client McDonald’s (“Sauces”)
3AF Creative Campaign of the Year – Bronze: Plan C Agency for client Procter & Gamble/Old Spice (“Men Have Skin Too”)
3AF Creative Campaign of the Year – Silver: Intertrend for client Toyota (“Grip”)
3AF Creative Campaign of the Year – Gold: Ethnicity Matters for TD Canada (“Committed to Community”)
3AF Hall of Legends: Julia Huang, President and CEO, Intertrend
3AF Global Impact Award: Eric and Brian Nam