3AF Excellence Awards

About the 3AF Awards Competition

The Asian American Advertising Federation (3AF) is the “leading resource” when it comes to Asian advertising, Asian marketing, and the power of the Asian American consumer. We are a national trade organization comprised of Asian American advertising agencies, corporate marketers/advertisers, Asian media, marketing research firms and other industry vendors and partners. Through our national summit, webinars, marketing research studies, online resources, video library, and our vast network of Asian marketing experts, we are dedicated to helping marketers understand the business case for and how best to reach the critical Asian American consumer segment. Additionally, 3AF seeks to promote and encourage high standards of conduct and ethics among our members and our industry. The 3AF Asian Marketing Summit, the largest national conference focusing solely on the Asian American consumer, is held annually.

To honor the “best and brightest” work in our industry and also recognize and thank important industry partners, the Asian American Advertising Federation bestows awards in seven distinct categories in our annual awards competition, the 3AF Excellence Awards.

Entry Criteria

Only 3AF members in good standing may enter the Creative Campaign of the Year, Digital Campaign of the Year, and PR Campaign of the Year awards categories. Media organizations can self-nominate, but only in the media partner category. Marketing research partners can also self-nominate but only in the Marketing Research Partner category. Non-members can be nominated by 3AF members in the Marketer of the Year and New Marketer of the Year categories. For a 3AF membership form, please visit the membership page of our web site.

Judge Criteria

All submissions will be judged according to the established criteria, scoring process, and relevancy for the category in which they were submitted. Judges will include a select number of 3AF members from within the advertising, media, and multi-cultural marketing community throughout the United States or the 3AF Board of Directors. Judges will reserve the right to withhold an award in any or all categories should the entries received not merit recognition or meet the stated criteria. All decisions of the judges are final.

In reviewing the creative campaign of the year category, the judges will give stronger consideration to campaigns that have run/aired in media that caters specifically to Asian Americans.

2023 3AF Excellence Awards Competition To Be Announced Soon.

2022 Excellence Award Winners

Marketer of the Year

U.S. Dept of Health and Human Services

The 3AF Marketer / Client of the Year Award is presented to a client or supporter of the industry that has demonstrated outstanding contribution via investment or dedication to the 3AF mission to grow the Asian American advertising and marketing industry, while raising public awareness of the importance of the Asian American community.

New Marketer of the Year

Fox

The 3AF New Marketer / Client of the Year Award is presented to a new client or supporter of the industry that has emerged within the past year (1/1/21 to 12/31/21) and demonstrated outstanding contribution via investment or dedication to the 3AF mission to grow the Asian American advertising and marketing industry, while raising public awareness of the importance of the Asian American community.

Creative Campaign of the Year

Gold Winner
IW Group - Marvel Studios, “Shang Chi"

Silver Winner
Ethnicity Matters - Toronto Ford, "There Is No Place Like Home"

Bronze Winner
AAAZA - AT&T, "Fiber Education"

The 3AF Creative Campaign of the Year Award is presented to recognize creative excellence of a client campaign, developed for one or more Asian consumer target audiences. Only 3AF members in good standing may enter this category.

Digital Campaign of the Year

Ethnicity Matters - FIDO, "Airport Activation"

The 3AF Digital Campaign Award is presented to a 3AF member agency who has demonstrated excellence in engaging via interactive and digital tactics (Microsite, Website, Digital Banners, Interactive Tools, Video Games). Only 3AF members in good standing may enter this category.

PR Campaign of the Year

Turning Red - Disney + IW Group

Media Partner of the Year

iTalk BB Media

The 3AF Media Partner of the Year Award is presented to a media partner or vendor within the industry, who has demonstrated outstanding contribution via investment or dedication to the 3AF mission to grow the Asian American advertising and marketing industry.