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Communications During Crisis - AARP's Response to COVID-19

Originally Aired on April 20, 2020

Since the outbreak of the COVID-19 pandemic, brands have raced to pivot their messaging in response to the changing times and changing mindsets. In this panel discussion, Daphne Kwok, Vice President of Multicultural Leadership, Asian American & Pacific Islander Audience at AARP and their agency partner, Edward Chang, Managing Director of TDW+Co talk about how AARP adapted their communications strategies and responded quickly to the pandemic, how their COVID-19 response fits into their ongoing, long-term communication strategies and their visions for AARP’s role for post COVID-19.

Panelists:
Daphne Kwok, Vice President of Multicultural Leadership, Asian American & Pacific Islander Audience at AARP
Edward Chang: Managing Director, TDW+Co

Moderator:
Iris Yim, Vice President at 3AF and President of Sparkle Insights