Become A 3AF Member
BENEFITS
Dive into the heart of the Asian American market by becoming a 3AF member! 3AF members receive exclusive benefits including special event discounts, free access to 3AF’s online resources, participation at member only meetings, discounted access to 3AF’s Asian marketing research, free job postings, tools to keep you up to date on the industry, and enhanced networking opportunities so you can make stronger and lasting connections with the critical movers and shakers in the industry.
MEMBERSHIP FEATURES
Enrichment
Broaden knowledge and share expertise on the Asian American market through 3AF-sponsored events and programs
Involvement
Engage in 3AF committees aligned with your industry
Networking
Connect with Asian American marketing professionals, agencies, media, and potential clients
Insider
Access to verifiable and updated information on Asian American media
Resources
Access to Asian American market research, information, and summit video library for training and education
Leadership
Eligibility to run for 3AF’s Board of Directors
Showcase
Opportunity to be featured in 3AF’s quarterly newsletter and social media posts
Contest
Chance to compete in exclusive member-only award categories within the 3AF’s Excellence Awards
Advantages
Get early notice, priority reservations, and reduced fees for the annual 3AF Asian Marketing Summit and industry events
Savings
Discount for 3AF proprietary research studies and programs
Admission
Two free passes for 3-year corporate members, one for 1-year members, to the annual 3AF Asian Marketing Summit
FAQ
Membership in 3AF is open to all organizations who are interested in Asian advertising, Asian marketing, and the power of the Asian American consumer segment. Our members include, but are not limited to, general market advertising agencies; general market public relations agencies; Asian advertising agencies; Asian media; mainstream media buyers; marketers/corporations; marketing research firms; digital firms; special events companies, sole proprietors, and other industry vendors and partners.
Individuals associated with a university or institution of higher education and whose field of concentration or expertise is Asian American history, Asian American culture or Asian advertising/marketing may also join.
Advertising Agencies: Qualifying Asian American agencies derive 75% or more of their annual revenue from Asian American marketing and advertising services
Advertisers/Corporations
Media: TV Stations, Cable & Satellite Networks, TV Programmers, Radio: Stations & Programmers, Newspapers / Magazines
Marketing Research Firms
Other Industry Partners: Media buying services, service bureaus, and other suppliers/partners
Public Relations/Special Events Companies
The 3AF has been helping marketers in their brand journey with the Asian American segment for more than 24 years. Whether you’re tapping this affluent segment for growth, trying to obtain insights for accurate portrayal of the Asian consumer in your inclusive advertising campaign, understanding the Asian media landscape to optimize your media buy, or trying to engage Asian employees within your company, the 3AF is your best resource. As we bring together the key players/partners in the Asian American marketing ecosystem, we can facilitate relationships and collaborations in the industry.
Through our national summit, webinars, marketing research studies, online resources, video library, mentorship program, and our vast network of Asian marketing experts, we are dedicated to helping marketers understand the business case for and how best to reach the critical Asian American consumer segment. Our 3AF Asian Marketing Summit, the largest national conference focusing solely on the Asian American consumer, is held annually in May during Asian Pacific Islander American Heritage Month.
The 3AF membership year runs for 12 months/24 months or 36 months depending on your contract and may begin from the date when the payment is made.
At 3AF, we value diversity. We are the primary, “go to resource” when it comes to Asian advertising and Asian marketing.
The primary thread that joins 3AF members together is that we value the Asian American consumer segment and the Asian American community. Our members work tirelessly to amplify the Asian American voice and the rich contributions our many cultures bring to our society. Whether you are new to Asian marketing/advertising or have been targeting Asian consumers for a long time, the 3AF is the organization for you.
We hope you and your staff will give and get as a member of 3AF.
MEMBERSHIP PROCESS
1
Submit
Submit the membership inquiry form
2
Access
Once approved, gain access to member portal and members only resources
3
Assign
Identify a main contact and complete the membership profile in the portal
4
Onboarding
Schedule a call with 3AF to maximize your membership
5
Connect and Contribute
Share your expertise and passion and help 3AF with key industry programs, events, and initiatives