Become A 3AF Member
Gain unparalleled access to the Asian American market as a 3AF member. Enjoy exclusive perks: significant event discounts, premium online resources, member-only forums, preferential rates on research, free job postings, cutting-edge insights, and networking with key influencers in the sector.
BENEFITS
Research
3AF research focuses on building a deeper understanding of Asian American audiences, media behaviors, and cultural dynamics. Members receive discounted access to original 3AF research studies designed to inform strategy, planning, and creative decision-making across the multicultural marketing landscape.
Webinars
3AF member-only webinars provide timely insights into Asian American and multicultural marketing through conversations with industry leaders, researchers, and practitioners. These sessions are designed to share perspectives, case examples, and emerging trends that help members stay informed and responsive in a rapidly evolving media and cultural landscape.
Training
3AF training programs are designed to build practical skills and deepen expertise in Asian American and multicultural marketing. Members receive access to member-only trainings that focus on real-world applications, professional development, and talent growth across the industry.
Action Tracks
3AF Action Tracks provide members with hands-on ways to actively engage with the Asian American advertising ecosystem and apply insights in real-world contexts. Through Action Tracks, members gain access to Nielsen media consortium rates for linear TV to support planning and buying decisions, along with curated, member-only RFPs connected to current opportunities in the market. Action Tracks also create pathways for leadership and participation, allowing members to contribute expertise, collaborate with peers, and play a role in shaping industry standards and conversations.
Events
3AF events are designed to bring the community together through shared learning, recognition, and industry connection.
As a member, you receive:
- Discounts on select 3AF events
- An invitation to the annual, members-only 3AF Membership Meeting
- Eligibility to participate in the 3AF Excellence Awards
Membership also includes access to member-only award categories and the opportunity to showcase your work through published awards case studies.
Networking
3AF creates opportunities for members to build relationships across the Asian American advertising and media community.
Members receive:
- Access to member-only networking events and mixers
- A private WhatsApp group for ongoing connection
- Listing in the online membership directory
- Free job postings on the 3AF job board
FAQ
Membership in 3AF is open to organizations and individual professionals interested in Asian advertising, Asian marketing, and the power of the Asian American consumer segment.
Our organizational members include, but are not limited to, general market advertising agencies; general market public relations agencies; Asian advertising agencies; Asian media; mainstream media buyers; marketers/corporations; marketing research firms; digital firms; special events companies; sole proprietors; and other industry vendors and partners.
Individual membership is open to professionals working in or supporting the Asian American marketing, advertising, media, or research industries who are not covered under a corporate membership.
Advertising Agencies: Qualifying Asian American agencies derive 75% or more of their annual revenue from Asian American marketing and advertising services
Advertisers/Corporations
Media: TV Stations, Cable & Satellite Networks, TV Programmers, Radio: Stations & Programmers, Newspapers / Magazines
Marketing Research Firms
Other Industry Partners: Media buying services, service bureaus, and other suppliers/partners
Public Relations/Special Events Companies
Individual Members
Professionals working in or supporting the Asian American marketing, advertising, media, or research industries who are not covered under a corporate membership.
The 3AF has been helping marketers in their brand journey with the Asian American segment for more than 24 years. Whether you’re tapping this affluent segment for growth, trying to obtain insights for accurate portrayal of the Asian consumer in your inclusive advertising campaign, understanding the Asian media landscape to optimize your media buy, or trying to engage Asian employees within your company, the 3AF is your best resource. As we bring together the key players/partners in the Asian American marketing ecosystem, we can facilitate relationships and collaborations in the industry.
Through our national summit, webinars, marketing research studies, online resources, video library, mentorship program, and our vast network of Asian marketing experts, we are dedicated to helping marketers understand the business case for and how best to reach the critical Asian American consumer segment. Our 3AF Asian Marketing Summit, the largest national conference focusing solely on the Asian American consumer, is held annually in May during Asian Pacific Islander American Heritage Month.
The 3AF membership year runs for 12 months/24 months or 36 months depending on your contract and may begin from the date when the payment is made.
At 3AF, we value diversity. We are the primary, “go to resource” when it comes to Asian advertising and Asian marketing.
The primary thread that joins 3AF members together is that we value the Asian American consumer segment and the Asian American community. Our members work tirelessly to amplify the Asian American voice and the rich contributions our many cultures bring to our society. Whether you are new to Asian marketing/advertising or have been targeting Asian consumers for a long time, the 3AF is the organization for you.
We hope you and your staff will give and get as a member of 3AF.
MEMBERSHIP PROCESS
1
Submit
Submit the membership inquiry form
2
Access
Once approved, gain access to member portal and members only resources
3
Assign
Identify a main contact and complete the membership profile in the portal
4
Onboarding
Schedule a call with 3AF to maximize your membership
5
Connect and Contribute
Share your expertise and passion and help 3AF with key industry programs, events, and initiatives