3AF NextGen Leaders

Helping rising Asian American Pacific Islander (AAPI) Leaders in the marketing, advertising, and creative industry

NextGen Mentorship Program

NextGen Los Angeles Reception held in collaboration with our friends at Asians in Advertising.  Photo credit: Steven Lam
As an often underrepresented and fragmented group within these fields, the NextGen program seeks to serve as a learning resource for rising leaders , with industry professionals to empower them in their careers. It also seeks to serve as a learning opportunity & resource for the industry professionals to connect with up & coming talent – which hopes to provide them with insights into the new generation of consumer advocates.
  • Mentees and Mentors will be matched through the program and will meet once a month over the period of six months
  • Each month there will be a specific theme or topic to discuss, set by steering committee, which will provide an opportunity for Mentors and Mentees to learn from one another, hopefully forging a long term relationship.
  • NextGen participants will also get a chance to connect with one another in the program through monthly speaker series, workshops, and happy hours
  • Get a chance to learn from Industry Professionals, but they’ll get a chance to learn from others like them whom are going through similar stages in their professional careers from all around the Country
  • Meet & greet with Board members from Asian American Advertising Federation or Asians in Advertising, early access & discounts to workshops & panels, and other industry resources

2023-2024 NextGen Program Registration

Applications are closed for this year - be sure to check back in 2024!
Applications are closed
Questions? Please email us at YPG@3AF.org


Mentee Qualifications:

  • <10 years of professional experience in marketing, communications, advertising (career pivoters are welcome!)
  • Dedicated & committed to making the most of your time with your mentor
  • Want to work on specific action item
  • Willing to bring new perspective

Mentor Qualifications:

  • 10+ years of industry experience
  • Dedicated & committed to spending time with your mentees
  • Openness to open your network to help Mentees
  • Share your personal journey & help mentees shape theirs


  • 1 x Monthly Meeting w/ Mentors
  • 1 x Monthly Meeting w/ Young Professionals Group for workshops, speakers & happy hours
  • 1 x Orientation Meeting w/ 3AF


  • 1x Monthly Meeting w/ Mentee
  • 1 x Orientation Meeting w/ 3AF


Absolutely! Please email us at YPG@3AF.org to be contacted in the future!

All applications are welcome! Depending on interest from mentees & mentors, we’ll adjust the program accordingly.

If you’d like to be considered as a mentor, we’d LOVE to have you. We are seeking industry professionals with knowledge to share & a passion to teach! Please contact us at YPG@3AF.org with “Mentor” in the subject line.