May 23 - May 24, 2023
 Japanese American National Museum, Los ANGELES, CA

The 2023 summit was a big success. See you in May 2024!

It’s a wrap! After three long years of virtual gatherings, the 3AF 2023 Asian Marketing Summit on May 23- 24 was finally held in person, and, by all accounts, it was a big success. Corporate marketers, media representatives, agency executives, influencers, marketing researchers, PR leaders, and other industry vendors and partners gathered for two days in the Little Tokyo neighborhood of Los Angeles to network and learn.

Summit topics included research presentations by the US Census, AARP, and Nielsen; Asians and sports; Asians in eSports; Asian Americans and the luxury market; Asian identity, brand relationships and media consumption in the post-COVID world; Asian America media- a source of community empowerment and advocacy; best in class Asian marketing; the impact of in-language media; amplifying Asian voices by activating DEIB and brand partnerships, the renaissance of Filipino American culture; Asian influencers and creators; and presentations by Meta Prosper, Datawrkz, ITalkBB Media, Toyota, McDonalds, the National Minority Supplier Development Council and more. The summit concluded with a private screening of Disney’s “American Born Chinese.”

Special thanks to the generous sponsors who made the summit possible. See you in May 2024!

Download the Presentation Decks (Password Protected)

If you attended the summit, we have sent the password to your email. If you have any questions, contact us at info@3af.org

Summit Photos

Photo credit: Justin Chu Photography

See more photos!

Live and in person once again for our 2023 Summit!

Meet, network, and engage with Asian marketing industry experts, influencers, and marketers. Whether you’re tapping this affluent segment for growth, trying to obtain insights for accurate portrayal of the Asian consumer in your inclusive advertising campaign, understanding the Asian media landscape to optimize your media buy or trying to engage Asian employees within your company, this is THE conference that you can’t miss!

Summit Agenda

Subject to Change
Summit Day 2 - 8:45 AM to 6:15 PM PT

8:45 AM - 9:00 AM

Welcome to Day 2 of the Summit!

Indrajit Majumdar, 3AF President, Head - Content , Marketing , Brand Partnerships

U.S. Census Bureau

Howard Lichtman, 3AF Vice President, Co-Founder

Ethnicity Matters

9:00 AM - 9:40 AM

Option 1: eSports/Video Games 2023: All Eyes on Me

Malika Lim Eubank, CEO and Co-Founder


Jess Pak, Director

Dentsu Gaming

Dan Matthews, Managing Partner | Creative Producer

International Secret Agents (ISA)

eSports/video games have been ranked the top form of entertainment in the world, with hundreds of million eyes watching tournaments, engaging in content, and more monthly. Find out from experts in the field how to best implement advertising strategies & be a part of the continued evolution of the category

9:00 AM - 9:40 PM

Option 2: Best Practices Feature a Campaign with 360 Media Touch-Points to Engage Multiple Asian-Americans Segments and Results

Maria Zavala, Manager, Media Marketing Strategy


Suvi Liu, Media Supervisor


9:40 AM - 10:25 AM

Connected TV with Datawrkz

Ram Raja, VP – Marketing

Mayank Khirwadkar, Head and Advertiser Solutions


10:25 AM - 10:45 AM

Coffee Break

10:45 AM - 11:15 AM

Fireside Chat with Bernice Chao, Author of "The Visibility Mindset"

Bernice Chao, Co-founder of Asians in Advertising

Asians in Advertising

Dan Matthews, Managing Partner | Creative Producer

International Secret Agents (ISA)

Join us for an inspiring fireside chat with Bernice Chao, author of the award-winning bestselling book, “The Visibility Mindset: How Asian American Leaders Create Opportunities and Push Past Barriers.” This session is a must-attend for those seeking to unlock their full potential, as Bernice shares her insights on overcoming challenges faced by Asian American professionals. During this session, Bernice will delve into the book’s creation and discuss some of her most effective tips for finding your voice, owning your story, and elevating your professional life. As a bonus, attendees can purchase signed copies of the book, with some of the proceeds graciously donated to JANM.

11:15 AM - 11:45 AM

Option 1: Celebrating Day One - Toyota, Intertrend and Journeys Towards the Asian American Dream

Scott Bennett, Brand Media Senior Analyst, Integrated Marketing Operations

Toyota Motor North America

Gianni Sun, Associate Media Director

Intertrend Communications, Inc.

Toyota has long been the go-to brand for Asian Americans in search of reliability, durability, and quality to take them through their life journey. But Toyota is far more. Toyota has always been a supporter of Asian Americans pursuing our diverse dreams — an angle that Toyota and Intertrend worked to surface. This session showcases exactly how Toyota partnered with Intertrend for an exciting brand campaign celebrating those who never settle in the pursuit of their version of the Asian American dream — from Day One and beyond.

11:15 AM - 11:45 AM

Option 2: Renaissance of Filipino-American Culture through identity in Arts, Entertainment and Food

Anthony Francisco, Creative Director

Dolphin Entertainment

Shannon Cabral, Director

Ramar Foods

Lydia Querian, Founder

Divine Creative Studios

In this session, Lydia Querian, Creative Director of Divine Creative Studios along with collaborators, Anthony Francisco and Shannon Cabral, will discuss how Filipino identity has become more visible in mainstream media in the arts, entertainment and food categories. She will also speak a little bit about Fil-Am history and how the different generations of migration have segmented the community into different categories in values.

11:45 AM - 12:30 PM

Lunch Break

12:30 PM - 1:00 PM

Creating Connections between Asian American Businesses and Corporate America

Ying McGuire, CEO & President

National Minority Supplier Development Council

The mission of the National Minority Supplier Development Council (NMSDC) is to serve as a growth engine for certified minority owned businesses (Asian, Black, Hispanic, and Native American) and enable its corporate members to advance economic equity. NMSDC creates connections between minority business enterprises and corporations to help them benefit from each other, stoking entrepreneurship, and growing wealth for these systemically excluded communities. NMSDC is the nation’s largest, most effective, and successful nonprofit advocacy organization for MBEs, proving growth for MBEs is growth for all. For the U.S. economy to continue to thrive it is vital that the Asian American marketing and advertising community understands the value of certification and why MBEs are an important part of the larger marketing and advertising value chain.

1:00 PM - 1:45 PM

The Asian Influencer and Creator

Philip Wang, Co-founder

Wong Fu Productions

Dalton Laluces, Strategic Advisor

Angela Kim, Digital Creator


Justin Nguyen, Founder

Declassified Media

Collaborating with creators has quickly moved from unchartered territory to a must-have for all brands and agencies. Winning within the ever changing landscape requires a deep understanding of how deals are structured and how decisions are made along with keeping an eye on trends. Learn from top creator Philip Wang, Angela Kim, creator manager Dalton Laluces, and creator community founder Justin Nguyen as they share their lessons, insights, and predictions about the creator economy. 

1:45 PM - 2:30 PM

The Impact of In-Language Media

Pat Ratulangi, VP, Global Communications - Diversity, Equity & Inclusion


Theresa Mai Wright, VP Media Sales & Marketing


Nielsen and the Asian American Advertising Federation (3AF) collaborate to release the results of their first-ever Asian Language Media Consumption study. The study focused on media perceptions and content affinity for the top three Asian languages in the United States: Chinese, Vietnamese, and Korean.
This panel dives into the insights of this research and offers perspectives from the media, the agency, and the advertiser.

2:30 PM - 2:50 PM

Coffee Break

2:50 PM - 3:30 PM

Amplifying AAPNHI Voices By Activating DEIB & Brand Partnerships

Tony Gonzalez, CEO & Co-Founder

Mundial Media

Day Nahm, Senior Account Executive

Asian Media Group

Nancy Diaz, Vice President and Chief Diversity, Equity & Inclusion

Alliance for Inclusive and Multicultural Marketing (AIMM)

Theresa Mai Wright, VP Media Sales & Marketing


Jay Kim, President


Join us for an AIMM’s panel discussion on the challenges facing the AAPNHI community across the marketing industry. Despite the valuable insights and connections delivered by AAPNHI agencies, this segment continues to face limited access to opportunities, underrepresentation in ads, and the threat of hate crimes. As creators, marketers, brands, and industry leaders, we must work together to drive equity and better connect authentically with this diverse, multilingual, and multi-generational community. Don’t miss the opportunity to learn about this $1.3 trillion spending power consumer segment from industry leaders!

3:30 PM - 4:00 PM

Best in Class Asian Marketing

Howard Lichtman, 3AF Vice President, Co-Founder

Ethnicity Matters

In this session, Howard Lichtman, 3AF Vice President and co-founder of Ethnicity Matters, will discuss how to be best in class in both in language and in culture in Asian marketing.

4:00 PM - 6:00 PM

Disney "American Born Chinese" Private Screening

Porter Duong, actress & writer & producer

Wesley Chan, Cofounder

Wong Fu Productions

Michelle K. Sugihara, Executive Director

CAPE (Coalition of Asian Pacifics in Entertainment)

Dan Matthews, Managing Partner | Creative Producer

International Secret Agents (ISA)

American Born Chinese

Based on the graphic novel by Gene Luen Yang, “American Born Chinese” tells the story of Jin Wang, an average teenager juggling his high school social life with his home life. When he meets a new foreign student on the first day of the school year, even more worlds collide as Jin is unwittingly entangled in a battle with Chinese mythological gods. 

6:00 PM - 6:15 PM


6:15 PM - 7:15 PM

Optional Little Tokyo Walking Tour (separate registration event)

6:15 PM

Optional Dinner In Little Tokyo (separate registration event)

Event Speakers

Patricia Ratulangi
VP, Global Communications - Diversity, Equity & Inclusion and Corporate Citizenship, Nielsen
Angela Houghton
Manager, Audience Insights, AARP
Iris Yim
3AF Chair of Research Committee and Principal of Sparkle Insights
Genny Hom-Franzen
Executive Director, 3AF
Indrajit Majumdar
Vin Media & Digital solutions LLC, President
Samuel Yoon
Lisa McQueen
Wesley Chan
Cofounder, Wong Fu Productions
Maria Zavala
Manager and Media Marketing Strategy, McDonald's
Scott Bennett
Brand Media Senior Analyst; Integrated Marketing Operations, Toyota Motor North America
Gianni Sun
Associate Media Director, Intertrend Communications, Inc.
Anthony Francisco
Creative Director, Dolphin Entertainment
Susan delos Santos
Marketing Director, The Filipino Press
Anish Patel
Founder & CEO at Tinto Amorio, Co-founder at Achha CPG
Shay Fan
Program Manager for Meta Prosper, Meta
Day Nahm
Senior Account Executive, Asian Media Group
Tony Gonzalez
CEO & Co-Founder, Mundial Media
Michelle Lee
Founder and Principal, Michelle Lee Brand Advisory
Porter Duong
Actress & Writer & Producer
Roy Eduardo Kokoyachuk
Co-Founder and Principal, ThinkNow
Angie Byun
CEO and Founder, AB WORLD
Nancy Diaz
Edwin H Wong
SVP Insights; Innovation & Research, Vox Media
Tracy Zhang
Global Brand Director, iTalkBB
Philip Wang
Co-founder, Wong Fu Productions
Ying McGuire
CEO & President, National Minority Supplier Development Council (NMSDC)
Malika Lim Eubank
CEO and Co-Founder, HyperRPG
Sreesha Vaman
Partner, Tulsea Sports Marketing
Bernice Chao
Co-author of the award-winning book "The Visibility Mindset and Co-founder, Asians in Advertising (AIA)
Bobby Sahni, MBA
Partner & Co-founder, Ethnicity Matters
Jess Pak
Director, Dentsu Gaming
Andrew Soto
Data Dissemination Specialist, U.S. Census Bureau
Suvi Liu
Media Supervisor, Admerasia
Jay Kim
President, AAAZA
Mike Okamura
President, Little Tokyo Historical Society
Theresa Mai Wright
VP Media Sales & Marketing, LITTLE SAIGON TV
Ram Raja
VP – Marketing, Datawrkz
Michelle K. Sugihara
Executive Director, CAPE (Coalition of Asian Pacifics in Entertainment)
Mayank Khirwadkar
VP & Head of Advertiser Solutions, Datawrkz
Angela Kim
Digital Creator, mommy-diary.com
Justin Nguyen
Founder, Declassified Media
Lydia Querian
Creative Director, Divine Creative Studio
Weiqi (Momo) Huang
Senior Manager; Business Development & Partnership, iTalkBB
Dalton Laluces
Founder, Metastory
Shannon Cabral
Director, Ramar Foods
Dan Matthews
Managing Partner | Creative Producer, International Secret Agents (ISA)
Howard Lichtman, MBA, JD
Partner & Co-founder, Ethnicity Matters


Japanese American National Museum
100 N Central Ave Los Angeles, CA 90012
photo credit: Paloma Dooley

Direction and Parking

From the 101 Freeway (US-101) Southbound: Take exit 2B for Los Angeles St south 0.1 miles to E 1st St. Make a left on E 1st St. JANM is on your left .3 miles.
From the 101 Freeway (US-101) Northbound: Take exit 2B toward Alameda St/Union Station. Left at Alameda St. JANM is on your right 0.4 miles.
Nearby public parking lots:
City of Los Angeles, Lot 2 at 300 E. Temple St.
Japanese Village Plaza at 335 E. 2nd St.

Hotel Room Block

Our hotel room block has been filled. However, there are several hotels in the Little Tokyo area which are within walking distance of the summit venue, including:  Doubletree by Hilton Little Tokyo/Downtown Los Angeles

Our Sponsors

Presenting Sponsors

Opening Night Reception Sponsor

Media Spotlight Partner

Coffee Break Sponsor

Media Sponsors

Agency Sponsors

In-Kind Sponsors