Speaker Interviews

Pat Ratulangi shares her valuable insights into understanding consumer behavior, the latest trends in Asian American consumers, and the evolving landscape of multicultural marketing. Her perspectives offer helpful guidance for marketers seeking to engage effectively with the diverse Asian consumer market.

Ying McGuire shares her valuable insights into her journey and goals at NMSDC, and messages of advice for Asian business owners. Her perspectives offer a glimpse into the dynamic world of leadership and diversity advocacy within NMSDC.

Nancy Diaz shares valuable insights into AIMM’s initiatives related to the AAPI segment, and the potential for collaboration between AIMM and 3AF to achieve broader DEI goals in the marketing industry.

Lydia Querian provides valuable insights into her future aspirations and offers advice for marketers seeking to engage with Filipino consumers. Her perspectives offer a meaningful glimpse into the crucial role of cultural awareness in effectively reaching diverse audiences.

Maria Zavala shares her insights into her impressions of the 3AF conference, her role at McDonald’s, and key considerations for marketers engaging with Asian consumers. Her perspectives offer a glimpse into the significance of cultural awareness in reaching diverse audiences.

Actor Yoshi Sudarso talks about his unconventional path as an Asian American actor Hollywood, evolvement from a stuntman to an actor and his experience in shooting for Buffalo Boys which brought him back to his parents’ home country and relearn the language and made him realize that being Asian American is being a bridge of both worlds instead of being neither.

Joanna Popper shares her insights about evolvement of virtual reality and location based entertainment, its application in multicultural marketing and how it affects the future of marketing.

Jenn Lee Smith, producer of Jane and Emma, talks about her experience in producing underrepresented stories to show multiple layers of characters and multiple story lines that are relevant to the society.

Frances Rubio shares her insights about trends in Asian American marketing, growth opportunities for this segment and what brands should keep in mind when they want to engage Asian American consumers.

Ravi Kapur shares his inspiration for launching Diya TV, a network featuring localized programming serving the unique needs of U.S. born South Asians and other Asian communities, and role of analog TV in the changing media landscape.

Indrajit Majumdar shares his insights about how to capture the hearts and minds of South Asian consumers through culturally relevant messaging as well as case study of partnership with St. Jude Children’s Research Hospital.

Robert Lundber shares his insights on how data is used in film marketing and how Netflix uses data to prove demand for programming which would otherwise not be made.

Bobby Sahni shares his insights about trends of multicultural marketing in Canada, opportunities and challenges and the differences between multicultural markets in Canada and U.S.

Julia Huang shares her inspiration for starting intertrend, a multicultural advertising agency with expertise in the Asian American segment, and insights about evolution of Asian American marketing and opportunities for the segment

Benny Luo, founder of online publication Next Shark.com, talks about the founding of the online publication and how to create digital content appealing to Asian American consumers.

Brendan Snyder, Multicultural Consultant at Google, talks about insights on multicultural consumers from Google and YouTube data and how strong consumer demand for multicultural content translates into multicultural marketing opportunities for marketers.

Cortney Charleston, Client Manager for Multicultural Growth & Strategy at The Nielsen Company, talks about the importance of the Asian American market for business growth and the do’s and don’ts for Asian American marketing.

Daniel Ichinose, Director of the Demographic Research Project (DRP) at Asian Americans Advancing Justice – Los Angeles, talks about the importance of data for the AAPI community and important demographic trends of this population including growth in established and emerging markets and social-economic diversity within the community.

Daphne Kwok, VP of multicultural leadership at AARP, talks about why AAPI is an important community for AARP to engage, key outreach projects she is working on and AARP’s partnership with the 3AF in AAPI engagement.

Gilbert Dávila, co-founder of Alliance of Inclusive and Multicultural Marketing (AIMM), talks about the rationale behind the founding of AIMM, the current state of the debate on total market and the progress the organization has made since its founding.

Karthick Ramakrishnan, Associate Dean, School of Public Policy, UC Riverside, talks about the role of data and the importance of it for the Asian American community and key insights from projects such as AAPI Data and National Asian American Survey.

TDW+Co founder Tim Wang talks about Asian American community’s reactions to the movie “Crazy Rich Asians” and the opportunities the movie presents in marketing to the nation’s fastest growing consumer segment.