June 22, 2023
3AF 2023 Summit A Big Success
It’s a wrap! After three long years of virtual gatherings, the 3AF 2023 Asian Marketing Summit on May 23- 24 was finally held in person, and, by all accounts, it was a big success. Corporate marketers, media representatives, agency executives, influencers, marketing researchers, PR leaders, and other industry vendors and partners gathered for two days in the Little Tokyo neighborhood of Los Angeles to network and learn.
Attendees enjoyed an in-depth discussion of the Asian consumer opportunity and heard from subject matter experts who provided methods and trends for organizations to consider when marketing to them. The 3AF summit is the largest national conference focusing on the power of the Asian American consumer. Ultimately, we hope this intermingling of segment experts sparks new ideas and conversations that advance the recognition of our industry and community.
Our venue was the Japanese American National Museum, which provided a great backdrop. It also gave us the opportunity to showcase the vibrant and thriving neighborhood via optional walking tours and support the community and local businesses.
Summit topics included research presentations by the US Census, AARP, and Nielsen; Asians and sports; Asians in eSports; Asian Americans and the luxury market; Asian identity, brand relationships and media consumption in the post-COVID world; Asian America media- a source of community empowerment and advocacy; best in class Asian marketing; the impact of in-language media; amplifying Asian voices by activating DEIB and brand partnerships, the renaissance of Filipino American culture; Asian influencers and creators; and presentations by Meta Prosper, Datawrkz, ITalkBB Media, Toyota, McDonalds, the National Minority Supplier Development Council and more. The summit concluded with a private screening of Disney’s “American Born Chinese.”
Special thanks to the generous sponsors who made the summit possible. See you in May 2024!
… [Download the Newsletter – Volume 19 for more information.]