September 22, 2023
3AF Takes a Bite of the Big Apple
This year, the 3AF is proud to be a part of not one but two events during Advertising Week New York, October 16-19. Held annually, AWNY is highly regarded as one of the of the industry’s largest gatherings of the brightest minds in advertising, marketing, media, and tech.
First, in collaboration with the Hispanic Marketing Council, 3AF Board member and chair of the 3AF Research Committee, Iris Yim will be a co-presenter of HMC’s latest research study, “The Growing Power of the Multicultural Majority.” Conducted in early 2023, it includes 4,600 quantitative interviews and 24 qualitative interviews among non-Hispanic white, Hispanic, Black and AAPI consumers. One-third of the sample size were ages 3-17, the new multicultural majority.
The study covers:
• How does ethnicity and race play into identity?
• POC: Is it an identity or a movement?
• The media lives of the multicultural majority
• The power of in-culture content
• The cross-segment influence of Hispanic, Black and Asian cultures on the American mainstream
Registration is required to attend AWNY. The 3AF has a limited number of discounted registrations at AWNY (20 percent off), and they can be purchased here: https://newyork.advertisingweek.com/register/-delegate/?code=AWNewYork23_3AF
Secondly, the 3AF will host a special networking soiree highlighting opportunities in the AAPI market. The reception will bring together 3AF members, agencies, brands, researchers, and other industry vendors and partners to celebrate the Asian American advertising and marketing industry and will feature Asian inspired food, drinks and entertainment. The event is invitation only. Special thanks to our generous sponsors, Pernod Ricard, AARP, and Datawrkz! More information is available at:
… [Download the Newsletter – Volume 20 for more information.]