March 26, 2024

Asian American consumers attracting marketing efforts

Marketers are increasingly targeting Asian American consumers with ad campaigns, including recent efforts from Toyota and McDonald’s. “Asian insights need to be included in the creative process, otherwise marketers lose the opportunity to genuinely connect and drive further interest and brand loyalty,” says Genny Hom-Franzen, executive director of the Asian American Advertising Federation.Full Story: AsAmNews

Enhance content efforts with varied voices

Content marketing typically relies heavily on quotes from males such as Steve Jobs and Bill Gates and fails to include women and other underrepresented voices that match audience demographics, writes marketing expert Penny Gralewski. She suggests tapping sources such as customer references, industry analysts and influencers and accomplished individuals and notes the effort can shift content from “expected and boring to being interesting and memorable.”Full Story: Content Marketing Institute (3/21) 

Read the March 2024 Brief: Asian American Advertising News | March 2024