Optimistic and Resilient, Multicultural Consumers Power the Pandemic Economy and Beyond: Their Behaviors, Attitudes, and Outlooks

March 22, 2022

Sparkle Insights and The Filipino Channel release the latest comprehensive study on Asian American consumer insights and media consumption during and post pandemic. Conducted in January 2022, the 1500+ sample study includes Caucasian, Hispanic, African American and Asian Americans. Topics covered include grocery shopping, online shopping, personal finance, outlook of 2022, attitudes towards social issues, and media consumption.

Access to the full report: https://www.sparkleinsights.com/tfc/

Asian Consumer Insights