By 2024, Asian American buying power is projected to reach $1.6 trillion, according to data provided by the U.S. Census Bureau and the U.S. Bureau of Economic Analysis. Research from Claritas shows that the average Asian American household has an income 34% higher than the national median household and spent 11% more annually on retail than the average U.S. household in 2021. Find more insights to better identify and engage these highly influential multicultural consumers by understanding their preferences and attitudes towards retail shopping.

Access to the full reports:

Asian American Retail Report (Claritas)
https://claritas.com/resources/asian-american-retail-report/

US Asian Consumer Behaviors for Electronics (infographic by Claritas)
https://claritas.com/resources/infographic-on-us-asian-consumer-behaviors-for-electronics/

The Asian American Telecom Report (Claritas)
https://claritas.com/resources/the-asian-american-telecom-report/