December 7, 2022
The 3AF organized a great session spotlighting representation at this year’s Advertising Week, held in October in New York City. Advertising Week is one of the world’s premier events for the marketing, advertising, and technology industries. It is now held in five global regions along with being virtual. This is the second year in a row in which the 3AF participated.
Our session topic was “Diverse Women in Leadership, Why it Matters,” and was a candid fireside chat with Sukhi Sahni, SVP Head of Enterprise Communications, Wells Fargo and 3AF Board Member Nita Song, President of IW Group.
As we all know, representation matters more today than ever before. As an immigrant woman of color, Sukhi spoke candidly about her journey and experiences through the years and how it helped her to shape, build, create and tell stories of impact, inclusion, and culture building. And how a brand’s intentional communications strategy can positively impact the bottom line.
Genny Hom-Franzen, 3AF Executive Director, said, “Advertising Week New York is one of the most highly regarded events in our industry, and we were honored to be asked to curate a session again this year on the power of the Asian American consumer segment. I personally loved Sukhi’s advice at the end of our session– about being bold; owning who we are and having the confidence to carry our culture on our sleeves.”
… [Download the Newsletter – Volume 17 for more information.]