LOS ANGELES, CA – March 1, 2023 – The Asian American Advertising Federation (3AF), the country’s primary resource when it comes to Asian marketing, Asian advertising, and the power of the Asian American consumer, announced today that its annual summit, the largest national conference focusing on the power of the Asian American consumer, will be held May 23-24 in Los Angeles, California. 

The 3AF Asian Marketing Summit draws the “who’s who” in Asian advertising and Asian marketing including agencies, corporate marketers, media, influencers, marketing researchers, PR professionals and other industry partners and vendors. The goal of the summit is to spotlight the power, impact and influence of Asian consumers and encourage marketers to support the segment.   Attendees participate because they are tapping into this affluent segment for growth, trying to obtain insights for accurate portrayal of the Asian consumer in inclusive advertising campaigns, understanding the Asian media landscape to optimize media buys, or engaging Asian employees within their companies.

Genny Hom-Franzen, 3AF Executive Director, said, “After three long years of virtual events during the pandemic, we are excited to be back live and in person!  We have been helping marketers in their brand journey in the Asian segment for more than 24 years.  As you can imagine, the 3AF’s Asian Marketing Summit is everything and everyone you need to know about Asian marketing all in one place!  Whether you are new to Asian marketing or want to update your strategies with creative and innovative ways to reach our segment, the 3AF summit is the place to be. “ 

This year’s 2023 3AF Asian Marketing Summit agenda is packed with sessions featuring market leaders, content creators, creatives, influencers, media and agency executives, and trendsetters. Topics include:

•Asian American Media: A Source of Community Empowerment and Advocacy

•The Content Creator Economy: Influencers, Celebrities, and Everything in Between

•The Visibility Mindset: A Fireside Chat with Author Bernice Chao

•Building “Meta Prosper”: Diverse Audiences as a Business Imperative

•The Who, What, Where, When, Why and How of Minority Certification

•Asian Representation in Entertainment and Media

•From Internment to Resiliency– An Insider’s Look at Little Tokyo’s Colorful History

•The Asian American Media Landscape

•Understanding Gen Z Asian Americans – Identities, Values, Social Issues, Consumption Behaviors and Media Consumption

•Engaging the Asian American Consumer Via Sports

Summit sponsors include: AARP; Datwrkz; China Tours/Elite Voyages; ES Advertising; Nielsen; Pernod-Ricard USA; The Filipino Channel; The Filipino Press; and TDW+Co;

For more information and the updated summit agenda, speaker bios and photos, visit: www.www.3af.org/2023-3af-asian-marketing-summit/

The Asian American Advertising Federation (3AF) is a national trade organization comprised of Asian American advertising agencies, Asian market advertisers, Asian media companies and other industry specialists. Its mission is to advance the Asian American marketing and advertising industry for Asian American consumers through education, advocacy, promotion, and increased collaboration of all industry stakeholders including, but not limited to, marketers, agencies, research partners and media. Additionally, 3AF seeks to promote and encourage high standards of conduct and ethics among our members and our industry.

The 3AF Asian Marketing Summit is held annually. More information about the 3AF is available at www.www.3af.org.