LOS ANGELES, CA – February 1, 2023 – The Asian American Advertising Federation (3AF), the country’s primary resource when it comes to Asian marketing, advertising, and the power of the Asian American consumer, announced today the re-election of its president, a new vice president and the election of several members of the 3AF Board of Directors.  

Indrajit Majumdar, Executive Vice President of Zee TV, will continue to serve as President of 3AF.  Howard Lichtman, Co-Founder, Ethnicity Matters, was elected as 3AF Vice President.  All elected will serve for a two-year term ending in 2025.

In addition to Lichtman, individuals serving for the first time on the 3AF Board of Directors include: 

  • Arne Lucas, Senior Director, Strategy and Business Operations, Prime Image Media
  • Darren Wong, President, Account Services, PCA Agency
  • Sam Yoon, Account Director, IW Group

Board members who were re-elected and will continue to serve were:  

  • Edward Chang, Managing Director, TDW+Co
  • Jay Kim, President, AAAZA
  • Cheryl Lee, Executive Director, Intertrend Communications
  • Jack Schwartz, General Sales Manager, KTSF-TV
  • Iris Yim, Principal, Sparkle Insights
  • Sylvia Zhou, Global Industry Relations and Intelligence Lead, Meta

“The 3AF Board of Directors bring knowledge, expertise, resources, connections and strategic ideas to help 3AF not only grow but prosper,” said Genny Hom-Franzen, 3AF Executive Director. “Our new 3AF Board has the ideal combination of experienced members as well as new faces.  All are strong industry executives and champions for the Asian segment, and I’m excited to work with them. “

The Asian American Advertising Federation (3AF) is a national trade organization comprised of Asian American advertising agencies, Asian market advertisers, Asian media companies and other industry specialists. Its mission is to advance the Asian American marketing and advertising industry for Asian American consumers through education, advocacy, promotion, and increased collaboration of all industry stakeholders including, but not limited to, marketers, agencies, research partners and media. Additionally, 3AF seeks to promote and encourage high standards of conduct and ethics among our members and our industry.

The 3AF Asian Marketing Summit is held annually. More information about the 3AF is available at www.www.3af.org.