LOS ANGELES, CA – March 31, 2023 – The Asian American Advertising Federation (3AF) announced today the winners of the 3AF 2022 Excellence Awards competition. The awards are bestowed annually to recognize excellence and commitment by corporate marketers and Asian American media and the best and brightest creative, public relations and digital work by agencies in the Asian American advertising and marketing industry. Awards are bestowed for work that aired/ran in the previous calendar year.
The 3AF 2023 Excellence Awards winners are:
3AF Marketer of the Year – U.S. Dept of Health and Human Services
3AF New Marketer of the Year – Fox
3AF Media Partner of the Year – iTalkBB Media
3AF Digital Campaign of the Year – FIDO, (Ethnicity Matters)
3AF PR Campaign of the Year – Turning Red (Disney), (IW Group)
3AF Creative Campaign – Gold -Shang Chi (Marvel Studios), (IW Group)
3AF Creative Campaign -Silver -Ford Canada, (Ethnicity Matters)
3AF Creative Campaign – Bronze -AT&T, (AAAZA)
“What an honor to recognize the many key players and critical partners who make up the Asian American advertising and marketing ecosystem every year through our 3AF Excellence Awards competition,” said Genny Hom-Franzen, 3AF Executive Director. “As the saying goes, ‘it takes a village,” and our awards competition honors the many agencies, marketers, media, researchers and other partners who help 3AF spotlight the impact, influence and importance of Asian American consumers. Congratulations to all of this year’s 3AF winners!”
The Asian American Advertising Federation (3AF) is a national trade organization comprised of Asian American advertising agencies, Asian market advertisers, Asian media companies and other industry specialists. Its mission is to advance the Asian American marketing and advertising industry for Asian American consumers through education, advocacy, promotion, and increased collaboration of all industry stakeholders including, but not limited to, marketers, agencies, research partners and media. Additionally, 3AF seeks to promote and encourage high standards of conduct and ethics among our members and our industry.
The 3AF Asian Marketing Summit is held annually. More information about the 3AF is available at www.www.3af.org.