The 3AF’s mission is to advance the Asian American marketing and advertising industry for Asian American consumers through education, advocacy, promotion, and increased collaboration of all industry stakeholders including but not limited to marketers, agencies, research partners and media.  Additionally, 3AF seeks to promote and encourage high standards of conduct and ethics among our members and our industry.


Who We Are

The 3AF’s history began in February 1999, when executives from 15 advertising agencies, including L3, Kang & Lee, DAE, Imada Wong, Muse Cordero Chen, Admerasia, interTrend Communications and Minority Media Services held the first session of the Association of Asian American Advertising Agencies or 5As during a Lunar New Year celebration in San Francisco.  Multicultural marketing, in general was taking off but there was a lot of resistance among marketers at the time to target Asian Americans. One of the primary goals of the 5As was to organize an association who could not only promote the Asian American advertising industry as a whole but, more importantly, to help convince corporate marketers and validate the market.  The organization’s name was later changed to the Asian American Advertising Federation (3AF), but many of the organization’s original founding principles, to broaden members’ knowledge and share expertise on the Asian American market through conferences, seminars, events and programs; to provide networking opportunities for Asian agencies, media and research professionals; and to showcase the power and influence of the Asian American consumer still holds true today.


To: Jennifer Jessup, Departmental Paperwork Clearance Officer, US Dept. of Commerce Re: Docket number USBC-2018-0005 Asian American Advertising Federation (3AF) takes a stance in alliance with […]

LOS ANGELES, CA—June 7, 2018—The Asian American Advertising Federation (3AF) announced today the winners from last night’s 3AF 2018 Excellence Awards competition. The awards were given out […]

LOS ANGELES, Calif. – The Asian American Advertising Federation (3AF) recently hosted its second media roundtable with Asian media executives to discuss synergies, collaboration and how […]

Event Highlights

In response to attendee suggestions, the 3AF updated the agenda for our annual summit in 2018. First, we moved to a new venue, the Intercontinental downtown […]

The Asian American Advertising Federation hosted its 3AF 2017 Asian Marketing Summit again in Los Angeles’ Koreatown on June 1-2.   The Summit agenda featured experts who […]

The 3AF met on January 19, a week before the Year of the Rooster, during the annual membership meeting and board elections.  In keeping with tradition, […]


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