Newsletter – Volume 14 | April 2022

April 4, 2022

Early Bird Rate Extended!

Join marketers, agency executives, media, researchers and other industry partners and vendors at the 3AF’s 2022 Asian Marketing Summit. The 3AF summit is the country’s largest national conference focusing solely on the critical Asian American consumer segment. The Asian American and Pacific Islander (AAPI) community in the U.S. will control $1.6 trillion of spending power by 2024, up from $1 trillion in 2019, according to Nielsen. Asian American buying power has grown at nearly triple the rate of the total U.S. during the past decade, skyrocketing 314% from 2000 to 2019 while the total U.S. buying power has grown at 119% during the same period. Our summit this year includes three days of learnings. Day 1 features our Asian 101 Boot Camp, for those new to Asian advertising/marketing or those who need a refresher course. Day 2 will provide a deep dive into Asian advertising and marketing related topics. Day 3 will focus on diversity, equity and inclusion and the power of employee resource groups. If your interest is customer and revenue growth, the 3AF Asian Marketing Summit is the event for you. Don’t miss it!

Register Now:—the-future-ofadvertising-to-asian-americans-Luag8KR

IW Group Named Ad Age’s 2022 Multicultural Agency of the Year Ad Age has named IW Group as its 2022 Multicultural Agency of the Year. One of the marketing industry’s highest honors, it is part of the trade organization’s prestigious A-List & Creativity Awards, which recognizes the best forward-thinking leaders, top agencies and creative innovators of today.

… [Download the Newsletter – Volume 14 for more information.]