Category: Asian American Advertising SmartBrief

May 2, 2025

May 1, 2025 3AF honors top brands for reaching Asian American consumers The Asian American Advertising Federation has unveiled the…

March 27, 2025

March 25, 2025 Super Bowl ads fall short on diversitySuper Bowl 2025 advertisers scaled back diversity, equity and inclusion efforts,…

November 20, 2024

November 19, 2024 How wine marketers can reach multicultural consumers The buying power of Black, Hispanic and Asian American consumers…

September 26, 2024

September 17, 2024 McCann's Michelle Tang: Industry must tell AAPI storiesMcCann's Michelle Tang writes about how a lack of storytelling…

July 29, 2024

July 16, 2024 North America is a path to growth for Chinese brandsChinese brands targeting markets in the US and…

May 29, 2024

May 14, 2024 Amazing speaker lineup at 3AF 2024 Asian Marketing Summit, May 29 to 30 Don't miss the once-in-a-year…

April 4, 2024

March 26, 2024 Asian American consumers attracting marketing efforts Marketers are increasingly targeting Asian American consumers with ad campaigns, including…