LOS ANGELES, CA – June 7, 2018 –The Asian American Advertising Federation (3AF) announced today the winners from last night’s 3AF 2018 Excellence Awards competition. The awards were given out at 3AF’s annual conference, the 3AF 2018 Asian Marketing Summit, held yesterday in downtown Los Angeles. The 3AF Summit is a unique forum for industry leaders, content creators, media companies, corporate marketers and other partners to converge in an in-depth discussion of the Asian consumer opportunity.
In the 3AF Creative Campaign of the Year category, the Gold award for first place went to interTrend Communications for their campaign entitled, “Soaring Hearts: The Retire and Inspire Financial Strategy” for Chase. The second place, or silver award, went to AAAZA for their campaign entitled, “AT&T– Anti-Cable Abundantly Good Value” on behalf of client AT&T. Third place, or the bronze award, went to DAE, for their campaign for AARP, entitled, “Real Possibilities with AARP.”
On the client side, Toyota was recognized as the 3AF Marketer of the Year, as the company has broadly and consistently invested in the Asian market for more than two decades. Crossings TV, who provides in-language news, information and entertainment programming for seven Asian language groups in seven Asian concentrated metropolitan areas across the United States, was recognized as the 3AF Media Partner of the Year. 3AF New Marketer of the Year honors were bestowed on the Northern California Ford Dealers, an organization who has increased their marketing and outreach efforts to Asian Americans in the last two years.
Winning the 3AF PR Campaign of the Year was APartnership for their comprehensive work for Gilead Sciences publicizing “Be About It,” a film about hepatitis B. Taking home the 3AF Digital Campaign of the Year honors was ABS-CBN, for their campaign entitled, “Namamasko Po: The 12 Days of Christmas Caroling. The campaign was The Filipino Channel’s first live digital global Christmas caroling partnership with client Remitly, a money remittance company.
Jay Kim, President of the 3AF, commented, “Once a year, the who’s who of our industry gathers together to share information on what makes the Asian American consumer a critical consumer segment. Through our coveted 3AF Excellence Awards competition, we are honored to recognize and celebrate our members and other partners who are showcasing the power and influence of Asian American consumers in campaigns and projects on behalf of their clients. “
Sponsors of the 3AF 2018 Asian Marketing Summit included Lunch sponsor: Nielsen; Break sponsor: AARP; and exhibitors House of Marketing Research; Skylink TV, iTalk BB Media and Asian Foster Family Initiative.