3AF NextGen Leaders

Helping rising Asian American Pacific Islander (AAPI) Leaders in the marketing, advertising, and creative industry

2021 Program  Recap

During 2021, the Asian American Advertising Federation was proud to pair over 50 mentor & mentee industry professionals. Throughout the six month program, mentors & mentees met once a month (virtually) for one-on-ones, workshops, panels, and end of the year in-person mixers.  The program was a success with motivated individuals from around the Country coming together to learn & grow!

A BIG thanks to the initiative from Co-Chairs Natalie Gatbonton, Clara Luo, Jessalin Lam, and Dan Matthews and our friends at Asians in Advertising!

“The 3AF Mentorship program was transformative for me. I really appreciated the time and thoughtfulness of their pairing. My mentor and I had so many similarities in experience and values. After each session I feel infused with confidence on how to be a better manager and how to navigate the workplace. She has made me realize that I am accountable on paving the way for the next generation of female Asian leaders. THANK YOU.” – Lanjin Harris (Mentee)

“This was my first year volunteering at the Asian American advertising foundation, I am really impressed by the efforts of this group to continue to champion the voice of Asian consumer. The  marketing and advertising world is fast changing and we are living in unprecedented times, I encourage broader Asian marketing community to lean in and support 3AF mission. this is the go to team who is making a difference and having fun!” – Vishal Sanghvi (Mentor)