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Membership Criteria

At 3AF, we value diversity. We are the primary, "go to resource" when it comes to Asian advertising and Asian marketing.

Membership in 3AF is open to all organizations who are interested in Asian advertising, Asian marketing, and the power of the Asian American consumer segment. Our members include, but are not limited to, general market advertising agencies; general market public relations agencies; Asian advertising agencies; Asian media; mainstream media buyers; marketers/corporations; marketing research firms; digital firms; special events companies, sole proprietors, and other industry vendors and partners.

Individuals associated with a university or institution of higher education and whose field of concentration or expertise is Asian American history, Asian American culture or Asian advertising/marketing may also join. The primary thread that joins 3AF members together is that we value the Asian American consumer segment and the Asian American community. Our members work tirelessly to amplify the Asian American voice and the rich contributions our many cultures bring to our society. Whether you are new to Asian marketing/advertising or have been targeting Asian consumers for a long time, the 3AF is the organization for you.

We welcome your participation!

3AF Annual Membership Dues *

Agencies: Qualifying Asian American agencies derive 75% or more of their annual revenue from Asian American marketing and advertising services

Media: TV Stations, Cable & Satellite Networks, TV Programmers, Radio: Stations & Programmers, Newspapers / Magazines

Advertisers/Corporations

Affiliated Firms: i.e., market research firms, media buying services, service bureaus, production companies, public relations firms, and other suppliers/partners

Students: full time, undergraduate, and must show proof of student status

*3AF membership dues are annual

Corporate Member (Three Years): $9,900

• Membership for three years
• Two, complimentary, "all-access" passes for each year of membership to the annual 3AF Asian Marketing
• Summit, the only national conference focusing specically on Asian marketing and advertising.
• This includes all events held during the Summit, which may include the 3AF Boot Camp, the 3AF Summit, and any networking or special events that may be held during the Summit that year
• Access to 3AF case studies
• Access to 3AF research
• Printed copy of the 3AF's inaugural media consumption study "Reaching the Fastest Growing Consumer in a Digital World."
• Logo on the 3AF website during the three years of membership

Corporations/Advertisers: $7,500**

• One complimentary registration to the 3AF's annual conference
• Verbal recognition at all 3AF events during the year
• Logo on the 3AF website for one year
• Mention as a corporate sponsor in 3AF news releases for one year
• Complimentary access to marketing research reports/research data on the 3AF website for one year

**Additional sponsor benefits are available and negotiable

Advertising Agencies, Public Relations Firms and Special Events Companies: $3,000

Media: $1,500

Market Researchers, Suppliers, and other Industry Partners/Vendors (1 to 5 employees): $1,000

Students: $50 (Must be undergraduate students only and not associated with a company, agency or firm. Must provide proof of full-time (current semester) student status.)

Member Benefits

• Broaden knowledge and share expertise on the Asian American market through conferences, seminars, events, and programs sponsored by 3AF.
• Receive advance notice, early reservation service, and discounted registration fees on industry events and programs.
• Meet and network with Asian American marketing, agency, media and research professionals, and potential clients.
• Participate in 3AF committees that relate to your business area.
• Access to research studies and market information related to the Asian American market.
• Access to verifiable and updated information on Asian American media.
• Discount for registration for the 3AF’s annual conference.
• Discount for 3AF proprietary research studies.
• Opportunity to be featured in 3AF’s quarterly newsletter and social media posts.
• Complimentary access to the conference video library for internal training and client education http://www.3af.org/3af-insights/2019-summit/
• Eligibility to run for 3AF’s Board of Directors
• Opportunity to enter member only award categories in the 3AF’s Excellence Awards competition