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The Next Billion-Dollar Opportunity: How Inclusive Advertising and Media Drives Mainstream Revenue Growth

Originally Aired on November 13, 2024

In an increasingly fragmented media landscape, inclusivity is no longer a “nice-to-have” — it’s a competitive edge. This webinar explores how marketing to diverse audiences, with a focus on Asian American consumers, is fueling unprecedented brand growth. Attendees will learn how to move beyond tokenism by embracing authentic storytelling and targeted media strategies to create scalable campaigns that resonate across cultures while also amplifying their core brand message.

This session will provide actionable insights for agency folks, media planners, and brand marketers looking to harness the power of multicultural audiences to drive meaningful impact. The content focuses not just on why inclusivity matters but on how to integrate it into everyday strategy and execution, leveraging data-driven insights and incremental reach.

Speaker:

Day Nahm, Director, Strategic Partnerships, Asian Media Group

Email the speaker to download the presentation.