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October 1, 2024
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The Adaptation and Integration of Marketing Strategies in Taiwan’s Unique Market Environment
Originally Aired on September 18, 2024
Asia has long been at the forefront of tech, innovation, and pop culture. In this webinar, Jill Chang will explore how brands in Taiwan are leveraging social media platforms and pop culture to engage consumers in an ever-evolving media landscape. Jill will share insights on Taiwan’s unique LINE ecosystem and its role in creating seamless customer experiences, from everyday interactions to commerce and community engagement.
Key Takeaways:
- An overview of Taiwan’s digital landscape, with a focus on the LINE platform.
- How to integrate social media and pop culture into effective consumer engagement strategies.
- Practical examples from leading brands using innovative approaches to connect with their audiences.
Speakers:
Jill Chang, Consultant, CX & D2C, 博思益
Iris Yim, Principal, Sparkle Insights