Webinar Archives

The Future of Key Opinion Leader Commerce: Building Creator Programs That Drive Business Growth Influencer marketing has evolved beyond one-off creator partnerships. Today, brands are building creator programs that drive cultural relevance, strengthen community engagement, and support measurable business outcomes. Join us for a discussion on how leading marketers are approaching creator strategy, balancing different creator types across the funnel, evaluating performance beyond impressions and clicks, and building scalable programs that align with business goals. We’ll explore how cultural influence shapes consumer behavior, why community response matters as much as creator reach, and what brands should realistically expect from creator investments in today’s evolving media landscape. If you are interested in being a featured speaker in a future 3AF Member Mic, please contact Genny Hom-Franzen at ghomfranzen@3af.org or Sharmila Fowler at sfowler@3af.org.