Webinars

COVID-19 is a viral disease and viral subject. Asian Americans have a unique place in this crisis, as a consumer group and how they consume media. Strategic planning executives from Intertrend Communications share the results from a quantitative study they conducted during March and April about Asian Americans and COVID-19.

The results include a comparison across immigration waves (e.g. 1st generation immigrants vs. US-born Asians Americans). And besides the role of media and general sentiments among Asian Americans during the COVID-19 crisis, they will also speak about what brands should know in order to make meaningful connections to the Asian community during and post COVID.

Speakers:

Tanya Raukko, Chief Strategy Officer, Intertrend

Anna Xie, Strategic Planning Director, Intertrend

Moderator:

Cheryl Lee, Executive Director, Intertrend