Insights on Reaching Asian Consumers during Covid-19 and Post Covid-19
Originally Aired on May 7, 2020
The COVID-19 pandemic has hit everyone hard. Brands especially have had to be creative, not only on how to deal with lost sales and revenue but how to maintain engagement and brand loyalty but also how to preserve relationships with their consumers digitally. In this week’s 3AF virtual webinar, executives from PayPal Money Transfer and Arcus Lending speak about their COVID-19 marketing strategies and how they are successfully activating them to reach and target the Asian consumer.
Nasar Agboatwala - Senior Marketing & Business Development Manager, Paypal
Shashank Shekhar – Founder & CEO – Arcus Lending
Indrajit Majumdar – EVP, Zee Network and 3AF Board Member