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Being Asian in America

Originally Aired on November 2, 2022

Asian American Advertising Federation partnered with the Pew Research Center to host a webinar on "Being Asian in America" on Nov. 2, 2022.

Neil Ruiz, associate director of race and ethnicity research at the Pew Research Center shared highlights from a comprehensive qualitative study on Asian Americans from the center. The study explores the experiences and views of American Americans and 66 focus groups with a total of 264 participants that covers 18 distinct Asian ethnic origin groups. Discussions took place in 18 languages and were moderated by members of the participants’ own ethnic groups.

Topics covered by the webinar include:
  • How did participants feel about the pan-ethnic label ‘Asian’ or ‘Asian American
  • How do participants from smaller ethnic groups see themselves?
  • Immigrant identity, and others (religion, etc)
  • Treatment in the U.S.
  • Model minority myth
  • Misconceptions about nativity, etc
  • Ignorance and misinformation
  • What it means to be ‘at home’
  • Pride in culture
  • Family ties



Neil G. Ruiz, Associate Director - Race and Ethnicity Research, Pew Research Center
Iris Yim, Vice President at 3AF and President of Sparkle Insights

Genny Hom-Franzen, Executive Director, 3AF