March 31, 2021
3AF Statement on Anti-Asian Hate and Anti-Asian Racism
The Asian American Advertising Federation (3AF) condemns all racism, discrimination, and violence.
Over the past year, the 3AF and its members have worked tirelessly to address the issue of anti-Asian
discrimination. 3AF members – IW Group, Intertrend and Admerasia – launched campaigns including
Wash the Hate, Make Noise Today and Racism is Contagious to raise awareness of the issue and to
combat racism. Intertrend took out ads in the Los Angeles Times and New York Times to address the
issue. Most recently, the 3AF and Facebook partnered to host a town hall addressing anti-Asian hate and
systematic racism, the exact same day of the Atlanta shooting.
We are utilizing our platforms and expertise to amplify the AAPI community’s response. We encourage all
of our peers in the Asian American marketing community to join us in eradicating racial injustice.
… [Download the Newsletter – Volume 10 for more information.]