In The News

3AF members are making headlines! Click below for media coverage featuring 3AF members, board members and other industry experts.

 

Why AAPIs Are Underrepresented in Beverage

SevenFifty Daily, May 3, 2021

https://daily.sevenfifty.com/why-aapis-are-underrepresented-in-beverage/

 

Industry Leaders Don’t Want to Talk About Anti-Asian Hate—They Want Something to Chang

Adweek, March, 2021

https://www.adweek.com/media/industry-leaders-dont-want-to-talk-about-anti-asian-hate-they-want-something-to-change/

 

Why marketers must correct their historic underinvestment in reaching Asian Americans

WARC, October, 2020

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How digital algorithms are failing consumers – and what marketers can do about it

WARC, October, 2020

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Three ways for Brands to Reach Indian Americans in a Nuanced, Relevant Way

WARC, November 16, 2020

https://www.warc.com/newsandopinion/news/how-to-engage-indian-americans-in-nuanced-ways/44360

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Ad Council Launches API Anti-racism “Fight the Virus.Fight the Bias” Campaign – Asian American Advertising Federation (3AF) pledges full collaboration.

Filipino Press, August 15-20, 2020

https://issuu.com/awodigitaledition/docs/filipino_press_111414?fr=sZWYxNTQwNjcx

 

Majority of Asian American Ad Pros Polled Encounter Pandemic Bias

AdWeek, April 13, 2020

https://www.adweek.com/agencies/majority-of-asian-american-ad-pros-polled-encounter-pandemic-bias/

 

Racism is Contagious Map Rising Anti-Asian Hate Incidents

AdWeek, April 8, 2020

https://www.adweek.com/agencies/racism-is-contagious-map-rising-anti-asian-hate-incidents/

 

As Racist Acts Against Asian Americans Persist This Agency Aims to WashTheHate

AdWeek, March 27, 2020

https://www.adweek.com/creativity/as-racist-acts-against-asian-americans-persist-this-agency-aims-to-washthehate/