NEWS

3AF 2021 Semi-Annual Asian Marketing Summit, May 19th, with a pre-summit orientation day on May 18th

3AF 2021 Semi-Annual Asian Marketing Summit, May 19th,  with a pre-summit orientation day on May 18th

Date:

May 18th - May 19th
All Day

Event Details:

What better time to shine a positive spotlight on the power of the Asian American consumer segment and Asian media!  Our summit gathers the best of industry leaders, content creators, media companies, corporate marketers, and other partners to converge in an in-depth discussion of the Asian consumer opportunity.  No other conference has this targeted and prioritized focus on Asian American consumers. Registration is only $89 per person.  Join us!

Speakers include:

Elizabeth Campbell, Senior Director of Marketing, McDonald’s Corporation

Ann-Christine Diaz, Creativity Editor, AdAge

Senthil Govindan, CEO, Datawrkz

Ratika Sehgal, Marketing Manager, International and Ethnic Business Unit, North America, Unilever

Siani Kiyonaga, Senior Manager, Brand, Growth Audiences, Cross Vehicle Line Marketing,Toyota Motor North America

Benny Luo, Founder, NextShark

Javier San Miguel, Creative Director, Sensis

Raja Rajamannar, Chief Marketing Officer, Mastercard

Sean Ro, Co-Founder, Lunar Hard Seltzer

Nitasha Sharma, Professor, Northwestern University

Frank Washington, CEO and Founder, Crossings TV

Heather Woodard, Director of Multicultural PR and Brand Engagement, McDonald’s

Marc Pritchard, Chief Brand Officer, Procter & Gamble

Yuko Araki, Vice President, Customer Experience Change Capability and Metrics, ‎AARP

Christine Ackermann, Executive Director, ALSAC/St. Jude Children’s Research Hospital

Anh Sundstrom, Content Creator, 9to5chic.com

Kwan Yim, Director, Global Agency Management, Citi

Registration is $89 per person.

For more information and to register:
RegisterButton
 
https://attendify.co/3af-2021-semi-annual-asian-marketing-summit-may-18-19-TQ8UVoi

 

Topics include:

Asians and the Black Lives Matter Movement

Asian Americans and the Media- Accurate and Unbiased Coverage or Other?

Four Asian Voices on Influencer Marketing

3AF’s Asian Media Consumption Study

Connected TV- Opportunities, Strengths and Challenges

Quantum Marketing – Mastering the New Marketing Mindset for Tomorrow’s Consumers

Brands Being a Force For Good– Insights from Marc Pritchard at P&G

The Long Game: Toyota’s Approach to Asian Americans

McDonald’s Bold Stand in Support of Asian Americans

Providing Vaccine Education to AAPI Communities

The Asian Indian Consumer: Hidden in Plain Sight

Appreciation Panel: Brands Who Have Stood By the Asian American Segment

Finding Your Path: Mainstream Advertising Vs. Multicultural Advertising

Connecting with Asian American Consumers Where They Are Culturally – How Do
Multicultural Agencies Evaluate and Deploy Their Media Investment

From Hate to Hope: Research On COVID-19 Anti-Asian Discrimination By Nielsen

Using Diversity, Equity & Inclusion Insights to Accelerate Change

St Jude Breaks Ground in the Asian American Influencer Space with Anh Sundstrom

Happy Hour Sponsored by Lunar Hard Seltzer

Performances by Al1ce and Paper Citizen

Media Spotlight presentations by Datawrkz, SXM Media, The Filipino Channel,
The Filipino Press, Crossings TV, Zee TV, and iTalk BB Media

 

Sponsors:

Presenting sponsor: Datawrkz

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Silver sponsor: AARP, St. Jude Children’s Research Hospital

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Media sponsors: The Filipino Channel (TFC); The Filipino Press; Zee TV; iTalkBB; Crossings TV; SXM Media

Web

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Happy Hour sponsor:  Lunar Hard Seltzer

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For more information and to register:
RegisterButton
 
https://attendify.co/3af-2021-semi-annual-asian-marketing-summit-may-18-19-TQ8UVoi

Questions? Contact: ghomfranzen@3af.org