Sparkle Insights is a full-service research and strategy firm with extensive experience in insight development for Fortune 500 companies.
Sparkle Insights team members are experienced researchers and business professionals with broad experience across industries and methodologies, from strategic planning to innovative research design and execution. Our diverse backgrounds and cross-cultural worldview make us uniquely positioned to help clients based in the US or overseas build relevant strategies for the increasingly diverse U.S. consumer market.
Sparkle Insights founder Iris Yim is the Research Chair of the Asian American Advertising Federation and serves on the Supplier Diversity Committee of the Alliance for Inclusive and Multicultural Marketing, affiliated with Association of National Advertisers. A thought leader in multicultural marketing, Iris has spoken at Advertising Week, ANA Multicultural Marketing Conference, and Asian Marketing Summit.