3AF Member Directory

Our story sparked in 1995 in San Francisco, fueled by a mission to connect and inspire Asian Americans. What began as a modest promotions and event outfit quickly grew into a national force tied to Asian culture, events, and entertainment. From that single flame, we’ve ignited over 6,000 unforgettable experiences, uniting more than 4 million people across North America and Asia.

In 2004, we evolved, pioneering Asian cultural marketing and communications. We’ve always been trailblazers—introducing K-pop to 360-degree campaigns, reshaping the industry, and launching the first national influencer wave to redefine engagement. At PLAN C, bold imagination and fearless execution aren’t just our legacy; they’re our DNA.

We’re a gateway, not just a bridge, linking brands to a vibrant, consumer world. PLAN C forges authentic cultural connections, rooting every move in unmatched authenticity. Authenticity steers us, shaping every idea, strategy, and bond we build. We thrive in community, transforming projects into moments of inspiration and impact.

Innovation drives us forward, not as a tool but as our engine, navigating a shifting landscape. As digital pioneers, we don’t follow trends—we set them. Our deep ties to celebrities, tastemakers, influencers, and communities keep us ahead, delivering insights that land with precision, locally and globally.

Our promise is simple: we exceed expectations. We’re more than partners—we’re allies, collaborators, and co-creators of your success, backed by decades of campaigns, border-crossing experience, and hard-earned wisdom. Choose PLAN C, and you gain a lifeline—accessible, relentless, and all-in on your goals.

Welcome to PLAN C: where innovation fuels authenticity, collaboration ignites success, and every story gets its spotlight.