Non-Members: Purchase reports below.
- Full Report (Comprehensive PDF): $1,500
- Full Data Tabs (All Cross-tabs): $2,000
- Bundle (Report + Tabs): $3,000
3AF Members? Log in to access your member benefits. Not a member? join 3AF today!
Discover how Asian Americans consume, trust, share, and act on media — beyond language, across generations — in 2025
Download the full white paper (PDF)
Why This Study Matters
Asian Americans are among the fastest-growing, most diverse, and most influential consumer segments in the U.S. Yet media consumption is evolving faster than ever — driven by artificial intelligence, influencer creators, and the shift to mobile-first video.
Our 2025 study offers a fresh benchmark to understand:
- How video streaming and social platforms now dominate media consumption
- The evolving roles of in-language and in-culture content
- What representation means to Asian American audiences
- The growing power and cross-over appeal of influencers
- Differences across Chinese, Korean, Vietnamese, Indian, Filipino, and other Asian segments
- Armed with these insights, marketers, agencies, and platforms can build more informed, culturally resonant strategies.
Watch the webinar
What You Get
| Deliverable | Includes | Why It Matters |
|---|---|---|
| Comprehensive PDF Report | Deep dives, charts, narrative | Ideal for presentation, executive briefs, and team share |
| Excel Data Tabs (All Cross-tabs) | Segment-level data + filters | For custom analysis, internal modeling, and competitive insights |
| Bundle (Report + Tabs) | Full access + downloadable | Best value for research and strategy teams |
| Short Report (Key Findings) | Preview available for 3AF members | Get started early with core findings |
Top Insights You’ll Discover
- Two-thirds of media time now in video + social.
- 40% of total media time is Asian language or cultural content.
- 67% of Asian Americans prefer culturally relevant English content.
- 85% follow Asian creators, and half purchase via influencer promotions.
- Only 3 in 10 Asians are satisfied with representation in U.S. media.
These are just the highlights. The full report includes charts, segment breakdowns, and strategic implications.
Who Should Buy This
- Brand marketers aiming to connect with Asian American audiences
- Media and agency strategists building multicultural plans
- Analysts, planners, and insights teams needing data granularity
- Academics, cultural advocates, or anyone interested in Asian American media behaviors
Pricing & Purchase
| Product | 3AF Member Price | Non-Member Price |
|---|---|---|
| Full Report (PDF) | $750 | $1,500 |
| Full Data Tabs | $1,000 | $2,000 |
| Bundle (Report + Tabs) | $1,500 | $3,000 |
| Short Report (Key Findings) | Complimentary (for members) | Public release |
Non-Members: Purchase reports below.
- Full Report (Comprehensive PDF): $1,500
- Full Data Tabs (All Cross-tabs): $2,000
- Bundle (Report + Tabs): $3,000
3AF Members? Log in to access your member benefits. Not a member? join 3AF today!
Frequently Asked Questions
What time zones / markets does the data cover?
U.S. Asian American respondents across major markets (East, Central, Mountain, West), including sub-ethnic segmentation.
Can I request custom cuts or segments?
While we do not offer custom cuts in the subscription report, the full data tabs cover all cross-tabulations across demographics, platforms, segments, and important variables.
How do I get member benefits?
👉Become a 3AF Member and immediately unlock the member discount, early access, and exclusive research privileges.
Don’t rely on assumptions or secondhand data when planning for 2026. Arm your team with culturally informed, segment-level insights to be confident in strategy, content, and execution.