September 17, 2024

McCann’s Michelle Tang: Industry must tell AAPI stories

McCann’s Michelle Tang writes about how a lack of storytelling about the achievements of Asian Pacific athletes during the Olympics should spur the advertising industry to do more to uplift the community. “We have the power to make this right, and, in the process, unlock massive business growth avenues for our clients,” Tang writes. Full Story: Adweek (8/21)

Track multicultural marketing impact to empower brands

There are seven key performance indicators for chief marketing officers to track the impact of multicultural marketing campaigns, including sales, brand awareness and household penetration, writes Isaac Mizrahi. Connecting with consumers in authentic and relevant ways can improve performance through approaches that are unavailable with one-size-fits-all communication, Mizrahi writes

Read the September 2024 Brief: Asian American Advertising News | September 2024