July 15, 2025

Asian culture moving from fringe to mainstream

Asian culture is becoming a significant influence in global pop culture, moving from the periphery to the mainstream, Omelet CEO Thas Naseemuddeen writes. The shift is evident in the success of artists such as Blackpink and Shah Rukh Khan (despite the Met Gala goof by American red carpet presenters) and films such as “Moana 2.” Naseemuddeen also highlights the role of organizations such as Gold House in amplifying Asian American and Native Hawaiian/Pacific Islander voices.Full Story: Ad Age (link gifted) (5/22) 

Microinfluencers are key to multicultural marketing

Microinfluencers are a powerful tool for brands aiming to connect with multicultural audiences, writes Mundial Media CEO Tony Gonzalez. These influencers, often with fewer than 10,000 followers, are seen as credible by their communities because they share authentic experiences. Gonzalez highlights successful campaigns by Nike and McDonald’s that leverage microinfluencers to build trust and engagement.Full Story: Forbes (tiered subscription model) (6/4) 

Read the July 2025 Brief: Asian American Advertising News | July 2025