LOS ANGELES, CA — September 19, 2025

The Asian American Advertising Federation (3AF) www.3af.org is proud to announce the winners of its prestigious 3AF 2025 Excellence Awards, celebrating outstanding achievements in Asian American marketing, advertising, and communications. The awards were presented last night during a gala at the 3AF 2025 Asian Marketing Summit held in Los Angeles.

This year’s winners represent the innovation, dedication, and cultural fluency driving impactful campaigns and elevating the voice of the Asian American consumer.

The 2025 3AF Excellence Award winners are:

• 3AF Creative Campaign of the Year (Gold): Intertrend/Toyota (“bZ4X”)
• 3AF Creative Campaign of the Year (Silver): IWG/McDonalds (“Re-Presenting AAPIs”)
• 3AF Creative Campaign of the Year (Bronze): Admerasia/Nissan (“The Buzz to Buzz”)
• 3AF New Marketer of the Year: Procter & Gamble (Olay)
• 3AF Marketer of the Year: McDonalds
• 3AF Media Innovation/Media Campaign of the Year: Intertrend/Toyota (“bZ4X”)
• 3AF PR/Social Media Campaign of the Year: Intertrend/Toyota (“GRIP”)
• 3AF Digital Campaign of the Year: Intertrend/Toyota (“bZ4X”)
• 3AF Experiential Campaign of the Year: Ethnicity Matters/Princess Margaret Cancer Foundation (“Street Cricket to Conquer Cancer“)
• 3AF Media Partner of the Year: Diya TV

Each award honors leaders and campaigns that have set a high standard in reaching and engaging Asian American audiences — a demographic that continues to grow in size, impact, and influence.

“The 3AF Excellence Awards recognize the agencies, visionaries, creatives, marketers and strategists who are not only shaping how brands connect with Asian American audiences, but also the industry as a whole,” said Genny Hom-Franzen, 3AF Executive Director. “For more than two decades, 3AF has served as the leading authority on the power of the Asian American consumer. These winners embody the future of our industry and the importance of ensuring authentic representation, culturally relevant, and impactful storytelling.”

The 3AF continues to serve as the primary national resource on Asian American marketing and advertising, advocating for greater investment in this vital consumer segment. As Asian Americans drive cultural and economic trends across industries, the work recognized by the Excellence Awards serves as a benchmark for success and a call to action for brands seeking meaningful engagement.

About 3AF:

The Asian American Advertising Federation (3AF) is a national organization comprised of Asian American advertising agencies, Asian market advertisers, Asian media companies and other industry specialists. Its mission is to advance the Asian American marketing and advertising industry for Asian American consumers through education, advocacy, promotion, and increased collaboration of all industry stakeholders including, but not limited to, marketers, agencies, research partners and media. Additionally, 3AF seeks to promote and encourage high standards of conduct and ethics among our members and our industry. The 3AF Asian Marketing Summit is held annually. More information about the 3AF is available at www.www.3af.org.

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