3AF IMPACT 50 2026

Celebrating Brands Investing in the Asian American Consumer Segment

The 3AF is proud to recognize once again the top 50 brands leading the way in engaging the Asian American consumer segment. This year’s recognition reflects marketing activity during 2025 that demonstrates a commitment to authentic, inclusive, and culturally intelligent campaigns.

Criteria for this year’s recognition include;

1. Demonstrated marketing initiatives targeting Asian American audiences, including advertising, media investment, influencer partnerships, community engagement, experiential programs, or integrated campaigns
2. Cultural intelligence and authenticity in messaging and execution
3. Strategic planning, execution, and visibility of campaigns
4. Evidence of meaningful commitment beyond one-time activations

We thank these brands for recognizing the immense power and potential of the Asian American consumer. Your leadership inspires the industry to embrace inclusivity and cultural authenticity, setting a standard for others to follow.