2025 3AF IMPACT 50

Representation, inclusivity, and authenticity matters more than ever before. We are proud to unveil the 3AF’s inaugural Impact Advertisers, celebrating and recognizing the following Fortune 500 companies and Fortune 500 Global companies who have demonstrated exceptional commitment in engaging the 24-million strong Asian American consumer segment, whose purchasing power is projected to reach $1.6 trillion in 2026.

The announcement aims to honor and celebrate advertisers and brands that have demonstrated a commitment to the Asian American community by developing insights-driven creative and/or investing in media specifically targeting Asian American consumers.

3AF utilized a blend of data sources—including reports from Asian media and community event organizers, agency updates, and iSpot video research—to identify the Impact 50 advertisers. These are brands that have invested in the Asian American audience through paid media, events, and activations in 2024.

Join us in honoring these corporations who not only understand the value of inclusivity and authentic and genuine connections, but shaping the future of marketing while building and elevating their brand.

Beginning in 2025, the 3AF will be launching this list annually every May, in celebration of Asian Pacific Islander American Heritage Month.

And the winners are,