3AF & Ad Council Vaccine Education Campaign

KTSF 3AF / Ad Council Vaccination Education Campaign

The 3AF has teamed up with the Ad Council on an innovative public service campaign with the goal of building confidence in COVID-19 vaccines among Asian-American audiences. The program launched in August 2021 and runs through September.

Collaborating with the 3AF is the Ad Council, best known for “telling stories that move people” and using the power of communications to tackle the most pressing issues facing the country. The Ad Council has a long history of creating life-saving public service communications in times of national crisis, starting in the organization’s earliest days during World War II to September 11th and natural disasters like Hurricane Katrina and Hurricane Sandy. The vaccine education campaign collaboration with 3AF enabled various Asian media to create, produce, and run culturally relevant, in-language campaign spots to reach Asian-American audiences.