Asian American Research Resources

As a primary resource in the Asian advertising and marketing industry. the 3AF has compiled a list of research currently available on Asian Americans to help […]

Ethnographic Research Study

Groundbreaking 3AF Ethnographic Research Study on Asian American Consumers Now Available on DVD! The 3AF is excited to offer our first DVD entitled, “Up Close Like […]

3AF 2016 Webinar on Asian grocery shoppers, March 3, 2016

Estimating the Value of the US Asian Shopper in the Independent Retail Channel: An In-Culture Analysis Click here to download. (If you would like access, please […]

3AF 2015 Webinar with The Pew Research Center (November 10, 2015)

Modern Immigration Wave Brings 59 Million to U.S., Driving Population Growth and Change Through 2065. Click here to download. (If you would like access, please contact […]

3AF/Nielsen Webinar: January 9, 2014 The Asian Consumer: Significant, Sophisticated and Savvy

The 3AF collaborated with Nielsen on a webinar featuring Nielsen’s eagerly anticipated research report, “The Asian American Consumer: Significant, Sophisticated and Savvy.” Nielsen’s report covers what Asian Americans are buying, […]

AAMR Report by Phoenix Multicultural

Quantitative Insights •1,929 30-minute interviews among Asian Americans, Hispanics, African Americans and Whites nationwide •Among the Asian Americans, five major ethnicities were interviewed from in the […]

Asian Indian Detailed Report from New American Dimensions.

New American Dimensions and interTrendCommunications undertook research to gain an in-depth understanding of First Generation Asian Indians in the U.S. in terms of: •Relocation patterns •Values […]