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December 10, 2020
The 3AF recently held its first ever virtual summit in mid-October. Sadly, given the pandemic, we weren’t able to gather in person at our conference, which we look forward to every year. However, we wanted to highlight the great things marketers, media and others are doing to connect with and target the critical Asian American consumer segment during this unprecedented time. Summit topics included how companies have pivoted successfully during the pandemic; the latest research and insights on Asian consumers during COVID-19, the role of Asian voters in the presidential election, how and why to reach the South Asian segment; how live Asian events have changed during the pandemic, case studies from U.S. Bank, Lexus, the 2020 United States Census, and Pandora, a behind the scenes look at the making of the historic “Fight the Virus, Fight the Bias” campaign, networking and virtual exhibit booths.
… [Download the Newsletter – Volume 09 for more information.]
Newsletter – Volume 09 | December 2020